The world's leading food company uses Flumotion's online video streaming to connect consumers with Nestlé brands
December 01, 2009, Barcelona – Nestlé TV, the WebTV powered by Nestlé and developed by Flumotion, Telefónica and OgilvyOne, has been awarded as one of the best
20 websites in Spain. The prize has been awarded by the Secretary of State for Telecommunications and for the InformationSociety on the occasion of the commemoration of the twentieth anniversary of the .es domain. The jury has taken into account criteria such as accessibility, innovation, number of visits, creativity or support for the future of the Internet to select the best from among 1.1 million .es websites.
Since the beginning of the Internet, Nestlé has opted for this medium to interact with its consumers. Nestlé aware that innovation is essential to adapt to a consumer in constant evolution, launches a pioneering adventure: create audiovisual content to offer help and services through a
interactive multimedia content platform. With this idea, he looked for the best professionals to turn it into the reality we know today, Nestlé TV.
Nestlé asked Telefónica for a WebTV solution that would allow its agency OgilvyOne to design the interface. Telefónica recommended the WebTV of its technological partner Flumotion for its powerful multimedia content management tool (Media Back Office) and its streaming platform, which guarantees an optimal service to all users.
Online video offers a unique opportunity for global consumer brands to strengthen their online branding strategy. Now they can use multimedia content to communicate and interact directly with their consumers without spending the millions they invest in traditional advertising channels. "There are many big brands that have yet to tap into the branding potential of online video, so many are thinking about allocating budget for WebTV. As consumers spend more time connected to the Internet and overall budgets continue to shrink, the importance of video onlinie as a powerful and cost-effective medium for brand building is being recognized," explains Jean Noel Saunier, CEO of Flumotion.
Nestlé TV's goal is to forge an emotional relationship with consumers and create a user base excited about its brands. Nestlé TV offers a variety of channels on personal and home topics, such as baby care tips and cooking classes, while linking all of these topics to Nestlé products. This not only provides entertainment content, but also allows Nestlé to accurately measure the popularity of content and brands among its online viewers.
Good brand communication involves all target audiences, all channels and all environments. According to Intent Index, 72% of people connect just to be part of a community. This reinforces the rewarding opportunity to create social communities around brands and to establish a lasting relationship with the end consumer without the need for intermediaries.
About Flumotion
Flumotion is a streaming software company founded in 2006 by a group of free software developers and multimedia experts. Thus, they developed their own multi-format video streaming software, a solution that overcomes the lack of standards in the industry and makes streaming a more accessible technology. Flumotion Streaming Software allows companies of any type to stream both live and on demand in the leading formats from a single server.
Flumotion also offers a Streaming Platform and a WebTV that reduce workflow and costs, covering the entire streaming value chain. This modular, end-to-end solution includes signal acquisition, coding, multi-format transcoding, content streaming and an innovative design interface. In addition, the advanced CMS allows the management of content and maximize its monetization through new advertising formats ('rich media advertising').
Leading companies such as Cuatro, Antena 3, Nestlé, Grupo Cope, RTVE and Real Madrid rely on Flumotion for the distribution of their most valuable content. Flumotion's technology allows telecommunications and hosting companies around the world to create their own 'end to end' video and audio distribution platforms making optimal use of resources and reducing costs. Among others, NTT Europe Online, Telefónica and British Telecom are partners. Learn more at www.flumotion.com
