Brazil. In a few years, digital TV will have replaced analog TV around the world. "Will the current generation of digital TV be the last stage in the evolution of free-to-air terrestrial TV? Or does it make sense to plan a future generation of free-to-air TV that contemplates ongoing developments such as HDR, 4k and 8K and is easily received on personal devices? How can satellite broadcasts complement or pave that evolutionary path of free-to-air TV? are some of the main issues whose discussion may bring some light on the future of free-to-air TV."
The explanation you have just read is from the international director of the SET, Liliana Nakonechnyj, and kicks off what will be presented in the panel "The Future of Free-to-Air TV", hot session of the first day of the 28th Technology Congress of set EXPO 2016.
In that session, specialists from various parts of the world will discuss these issues, considering the other market offerings and changes in people's habits, as well as the main obstacles that challenge the continuity of the current free-to-air TV model.
In addition to Liliana, who will moderate the panel, Skip Pizzi, senior director for New Media Technologies at NAB, will be present at the debate; Masayuki Ito, director of the Transmission Technology division of japan's Ministry of Internal Affairs and Communications, and Ana Eliza Faria y Silva, planning manager and technology regulatory leader at TV Globo.
The hot session "The Future of Free-to-Air TV" takes place on August 29, at 11:30 a.m.
