Latin America. Pay TV grew in 2016 by 3% year-on-year, according to the latest study by the company Business Bureau. In Latin America there are currently 86.80 million Households with Pay TV, which represents a penetration of 51%.
Movistar's subsidiaries in Chile, Colombia and Peru stand out for the highest growth in subscribers. In Argentina, stagnation is visualized where it seems that Cablevisión and Telecentro would be the most affected cable operators. We can also highlight Liberty, which in Puerto Rico is the only operator that shows positive results.
Before the Rio 2016 Olympic Games, the region faces an interesting quarter, where the differential offer will have to overcome the socio-economic complexity of each country. Satellite systems and digital services will continue to advance on services of lower quality and simpler offer.
Here are the kinds of conclusions you'll find in the March 2016 Market Estimates, along with a detailed quantitative analysis of:
- The main competitors in each country,
- Its evolution over the last few years,
- The comparison between the data of the official bodies and that of the BB-Business Bureau,
- The demographic projections of each territory.
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