The Sony BPLA sales team has the presence of two new members, Fernando Cruz, as sales manager for the northern region of South America (Bolivia, Peru, Ecuador, Colombia and Venezuela), and Carlos Noguera, as sales manager for the CEACA region, (Central America and the Caribbean including Panama and Puerto Rico).For 10 years Fernando Cruz has been part of the company. He was product manager for XDCAM and for the past three years worked with Sony USA as an account manager for Florida and Georgia distributors.
Fernando assures that the mission now is to increase Sony's market share in all these countries with broadcast and professional products, and gradually make the change with all these new rules and definitions of transmission standards that the company is implementing.
The sales manager of the northern region believes that by integrating the company's products in high definition and educating the consumer about new technologies, it will be possible to raise the level of Latin America towards new technologies.
Carlos Noguera, has served as sales director for Latin America of the manufacturer Leader. In his new role as sales manager for the CEACA region, Noguera is responsible for increasing sales and demonstrating that this is a region with a lot of potential due to the large number of projects that are pending.
