Pepita Pérez has just checked into a hotel that it may well be located in Mexico City, Bogota or Buenos Aires. She will spend the next week staying there. Corresponded to him room 604. It's his first time in town. In the elevator, go on the screen installed there that the hotel offers Turkish bath and pool services. He thinks that on Wednesday he will it would be nice to go for a swim a little and relax to finish a day of work that paints heavy. The hotel also has an agreement with a company that offers city tours. Not bad for the Thursday when you have a couple of free hours and there is also a restaurant nearby where you could take some of your own to dinner clients. In less than a minute, Pepita has just planned three activities thanks to the information you saw on that screen. To the get to your room you will also find out, through the internal television channel of the hotel, other services and activities you can use or perform.
All this is digital signage, an opportunity for hosting providers make it easier for their people to stay guests, and for audiovisual producers to offer useful information services.
The product offer to develop distribution systems of information through a closed network of monitors and to a concrete audience (which would be, in a nutshell, the definition of digital signage) is increasingly abundant. Some of they are the ones that are reviewed below:
Scala's InfoChannel digital signage solution allows to distribute through interactive kiosks information similar to that provided by the receptionist in a hotel, about restaurants, addresses, programming of activities and ticket reservations. Through screen monitors Flat, guests can also find out about the data related to conferences and seminars to be held in the hotel or on the menu offered in the restaurant.
In the case of hilton Auckland, Scala's solution was used to create a custom music video channel. The idea was simple: control and automate a video service musical and distribute it not only to 50 plasma screens in the bar, but also through the hotel channel. The Scala software facilitates remote management, monitoring of network and DVD quality video distribution while two InfoChannel players pass a mix of music videos on MPEG and commercial ads consisting of more video or images with transitions. One handles 50 plasma screen from the bar from 9 a.m. to 7 p.m. and the other works 24 hours, 7 days to the week in the MAT system, seen at the hotel.
In addition to video, the Hilton Auckland offers its guests climate reports, highly appreciated by customers and by the advertisers who use them as a hook or bridge to make get your commercial message.
Music video clips are inserted and ads are inserted are programmed with the InfoChannel designer. The Players are then updated remotely via of the system network administrator. Changes in the Grill can be made without interrupting the programming of such a way that the audience does not realize when the new content has been uploaded. The Scala system has been working permanently for more than a year at the Hilton Auckland.
For their part, Harris and VBrick created a solution that combines technology for digital signage, InfoCaster, harris and a device for live video streaming on various communication networks, by VBrick. Users of this solution can now send information through a unique system to both computer screens and monitors for digital signage.
Designed for successful content distribution across multiple channels, harris' solution and VBrick it is an effective control center of these thanks to the fact that it is supported in an automated workflow, which has tools critical to efficiently support distribution both over the Internet as well as monitors that are part of a signaling network digital.
VBrick's video device and InfoCaster solution can be configured to act interchangeably within a network. VBrick's device has features network as sending information over a network of computers to several users at the same time (multicasting), HTTP reflection and encapsulation, using schemas for encoding video standard. When the VBrick device is combined with Infocaster technology, the result is a single and centralized digital signage system that can be used to operate monitors in different locations.
If the InfoCaster solution is used as the interface of the network, live video streams can be combined with others existing signal inputs. This channel for signaling flows digital may appear at convenience in the programming guide VBrick's live EthernetTV, to make it even easier to access.
As the demand for signalling services increases digital and online video communications, organizations will want to make the process easier with solutions that help them not only capture video at the source, but also broadcast it live over the Internet and over signaling networks digital to reach ever larger audiences.
Another company involved with the issue is Triveni Digital. His Ensignia Lobby solution is a self-contained system for the deployment of digital signage projects that require just one monitor. Integrated with the HIGH DEFINITION LCD TV LG Electronics M4210N and control software via LAN/WLAN, MediaManager, the solution is easy to use: the user only needs to install the display and connect a existing computer to the system to put the MediaManager application.
Lobby supports insertion of commercials and presentation of contained in multiple quadrants. The system can also be configured to display live video, via IP streams or set-top box.
In the case of the Canadian company Synergex, its solution covers from start to finish the implementation of digital signage: from the installation of the equipment to the provision of the contents, supported by generators of information such as news agencies or producers of Audiovisual. The Internet plays a crucial role at this stage by optimize times and reduce costs for the end customer. One computer allows the administration of one or more points of the network, while information travels and is updated in time real. This allows you to reach segmented audiences with messages Specific.
Synergex has developed projects with Hilton chains, Intercontinental, Holiday and, in Latin America, with hotels Dann. They are also advancing talks to start one. with the Hotel Bogotá Plaza. For Juan Pablo Forero, manager of Synergex product in Colombia, the hotels are investing in new ways to attract customers. Thanks to the digital signage, this is possible.
The range of products offered by the company includes screens in the elevators where they are promoted hotel services and products; 42 screens on the reception with the programming of conferences and seminars of the day, news and weather forecast; the SmartStand, a sensitive touch device that allows the guest to interact and get to know the tourist and restaurant offer of the city. The Latest product is a dedicated channel that can be accessed by the guest from your room TV and gives you control over your stay: welcomes you, gives you language options, gives you shows what services the hotel offers you, gives you to choose what movie you want to watch within the available offer, allows you to review your account and basically promotes entertainment inside the hotel. This system is connected directly to the billing in such a way that you helps the customer track the movements of their account. Content is managed by Exmedia software.
Another large-scale example is the installation and commissioning of march of the Bahamas Tourism Channel by the integrator of Videoscope systems. Seen in more than 9,000 rooms in the Most hotels in Nassau and Paradise Island, as well as through of several 50 plasma TVs located in locations Lynden Pindling International Airport, the system relies on the Internet for the transmission and dissemination of the contents.
Also aimed at the hotel sector, the Live Playback system Microsoft's (LPS) works with high-definition videos in Windows Media format, controlled remotely and synchronized to air on multiple computers Personal. The LPS controller allows you to manage and organize the sequence of digital media files into LPS players over Ethernet.
microsoft's lps solution consists of two programs different: the LPS Controller and the LPS Player. Both convert any personal computer with XP and WMV HD in a player of remotely controllable high-definition video. The LPS Player is a video player for WMV HD compatible with DirectShow, specifically designed for playback synchronized across multiple monitors. LPS Players are controlled exclusively from the LPS Controller in a Separate personal computer, which ensures video output.
