Hip hop tracks, merengues, Chinese or French music, classical or contemporary, cuts that inspire drama, comedy, suspense or intrigue, all this in the extensive and recursive music libraries that offer the most complete and sophisticated catalogs to meet the sound needs of any project, whether television, film, theater, radio, advertising or corporate.
It could not be said for sure which of the industries of the audiovisual world benefits most from the technological advances that day after day come to light; the sure thing is that one of the most benefited, without a doubt, is the music catalog industry. The degree of sophistication to which sound engineering has reached has made it possible for the product offered to the media of television, film, radio and, in general, that of audio and video production, to be almost insurmountable.
The digital age, high resolution, the development of acoustics in studios large and small, and the advances of playback devices, increasingly surprising, result in the possibility of musicalizing and setting the scene of cinema or television, the promo, the corporate presentation, the theatrical work, the commercial or the radio piece, in the most faithful way to the concept of its creators, producers and filmmakers. The industry operates, in general, with the same parameters: licenses per piece for specific use, called the needle drop and annual contracts that contemplate unlimited licenses for the use of specific cuts. The differences, on the other hand, are marked by the ability of each company to approach the needs of its customers, the offer of different and cosmopolitan catalogs, and the packages that some offer to satisfy the particularities of each project.
5 Alarm Music
The company represents six of the most important music catalogs in the industry: 5 Alarm Music, Source In Sync, Tone Row Music, Cue Source and Blazer Out Music, as well as its own independent production label: Rescue Records.
It shares with the vast majority of companies of this nature the options it offers for the purchase and licenses of musical pieces: the Needle Drop, the license of a piece for use on a certain occasion, the Blanket, which consists of an annual license for the unlimited use of the catalog with the payment of a specific value, and the rights in perpetuity of a piece of music that, as the name implies, gives the license for life to the person who buys it.
Among his clients is the very popular series American Dreams, of the NBC network, for which hundreds of songs from the fifties have been re-recorded. But its biggest advantage over industry competition, as Cassie Lord, its general manager, puts it, is that "it offers the experience of a team with decades of work in the business, the knowledge of its customers, its annual contracts and, above all, the possibility they have developed to adapt to the needs of their buyers and assemble for them the packages to their measure". This is why they present themselves as music janitors.
5Alarm Music
35 West Dayton Street
Pasadena, CA 91105
www.5alarmmusic.com
Non-Stop Music
With recording studios totaling around 50,000 square feet, Non-Stop Music offers "real music, made by real musicians, in real studios," says Randy Thornton, its president. Among its different catalogs they have the only one of Chinese music, which is grouped in 25 compact discs. The company is responsible for the original music of such well-known television productions as NBC's Today and Nightly News, MSNBC's Hardball, CNN's Crossfire, and ABC's Good Morning America. They also offer 13 music packages with hundreds of cuts each, which give the customer the possibility to make their own cuts. And they are in the ability to assemble packages according to the needs of the customer.
The company focuses on television and film; in the latter, he has a presence in Spider Man, X Men 2, Batman and Disney's Finding Nemo.
It has great strength in Latin America; 20% of its activity takes place in the region, in countries such as Argentina, Mexico and Venezuela.
The purchase of your rights is also done through the known modalities: the contract for a piece for a single project (Needle Drop), the annual (Blanket), and there is the possibility of an annual contract for unlimited use.
Non-Stop Music
915 West 100 South
Salt Lake City, UT 84104
www.nonstopmusic.com
