Beyond products, NAB is a trade show for technology and workflows. Attendees at a fair of this size cannot justify the trip by a camera, by a VTR or by a software box. Not only would travel expenses not be offset, but the customer would likely be lost with the thousands of products and technologies on display. It should also be borne in mind that in the four days that the exhibition lasts, it is not possible to visit more than a small part of the show.
The NAB attendee arrives with other expectations and needs. That of mounting, for example, a multi-format operation with an IP-based contribution system, content reuse and several distribution channels. Or you may be looking to implement a tape-free solution for a news system with shared central storage and automation of broadcast devices. How about a 2K digital intermediate facility that includes composition, editing, and color correction?
NAB is not the place where you will be able to catch up on technology after two years outside the industry. To get to NAB and take advantage of it, you need to be up to date on technology. You need to have done the homework of reading TV and Video all year round. No, it's not a joke or cheap propaganda. We are the best Spanish-language medium of pan-regional coverage with technological information for the television industry. And we are the best choice you have to arrive prepared at NAB.
There is no guide or publication that can guide you by NAB or offer you an absolute perspective of the exhibition, if you are not clear about what you are looking for. None of the more than 1400 companies showcasing products this year will be able to fix your problems if you haven't identified the bottleneck in your workflow.
Do you need to implement a metadata system to improve content management? Do you need to set up a video-on-demand system in a hotel or education center? Want to see options? Come to NAB!
