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The democratization of television production

Although you can't set up a large production company with them, many existing equipment on the market allows hundreds of small businesses to produce and broadcast live due to their affordable prices. However, the lack of preparation in its handling raises important considerations.

Sebastian Sihuay, from Styx Producciones, in Lima, has undertaken a migration from old times proprietary technologies to adopt standard systems. In 2005 plans to buy an Apple G5 with Final Cut Pro or a system Avid with Mojo. It will also acquire digital VTRs and for reactivate the realization area of the company, which was a bit stagnant during this year, will invest on DVCam cameras. We are in search of clients strategic that allow us to have a rhythm of realization constant, without neglecting progress in the area of post.

Sihuay maintains that the software is perhaps, at this time, what most affects our business. We are focusing on post-production temporarily; so the proper management of such programs like 3d Studio, Combustion, After Effects, etc., has become vital for us. (...) That is why we are constantly training and learning. This allows us to offer our clients constant improvements in the quality of the works that we perform, and it opens the way for us in obtaining new customers.

Another independent producer, Zero Absolute, through Nilson Vera Parra, told us that in 2004 acquired an Avid Express Pro with Mojo and is in these moments in the process of purchasing other equipment for production. In 2005, Zero Absolute plans to open another editing room and also strengthen the production department. Another project The ambitious goal for 2005 is to develop a multimedia and audio-visual television for web pages.

Vera complains about the little training that exists for the use of new technologies, both in production as in post-production, and of the difficulties, such as lack of credit, which small businesses face to purchase the equipment.

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