How do you interact with the products that control the
physical devices?
We interact, among others, with products such as DataPath,
MaxView, Crystal Systems, Harris H-Class products,
Grass Valley, ATecoM and Avid.
Is there no resistance from operations personnel and
the administrative part? These areas worked separately.
We have a great deal of acceptance with this. In fact, this
Integration is a feature that customers themselves give us
have asked. People want to incorporate new efficiencies into their
operations. And one way to do that is to remove the entry.
redundant data. That not only consumes time but also
it is a cause of errors. Secondly, something that allows you to
an organization to work with very clear rules, is to have
a programming system that helps to obey a flow of
work. Budgets must be approved in advance,
flows can be compared to compliance goals and
that also works to have a more up-to-date accounting and
transparent.
Also, from the point of view of ease of use, for who operate a facility, since instead of having to teach everything about how a teleproduction operation works to new staff, they can simply show the way it is presents ScheduALL, without worrying about new users carry out operations not covered by the rules of the organization. Finally, we bring great transparency, as executives will have a single system to go to to see what is happening in the operation, such as from consulting the scheduling of the day, identifying the staff who are working extras, how much you are being paid, up to how much costs every piece of content We make all this information is available. And with the interfaces for the hardware platforms, we have ways to audit. Not only we interact with programming but we can alert the users about the transactions that are made with the devices and the correct functioning of these. For example if a router is not working or a piece of content cannot be moved from point A to point B, we can handle those alerts and notify users.
Do you have any particular strategy for America?
Latin?
We have some facilities like GloboSat Brazil, HBO
Caracas and Universidad Católica de Chile. We see in the region a
strong growth. We have had some successes in the past,
but we do not believe we have penetrated the market in the proportions in
that we have done in North America or Europe. Our offices
are in Miami, so Latin America is like our garden
buttocks. We see that we are going to grow a lot in the region in the
future.
Our applications are multilingual, we can work with several languages simultaneously within the same application. This has allowed us to gain great acceptance in other regions. But the focus on Latin America comes only now.
Do you think cultural factors affect the acceptance of
your products in the region?
We are clear that there are differences. In practically all
the markets in which we have ventured, including in the
West Coast of the United States, compared to the Coast
this, there are differences. Certainly, these differences come to
to be more meaningful when we move into Latin America.
We believe the product is flexible enough and supports
a number of different workflows. In addition, one of the
things we are investigating at the moment is the
possibility to place representatives directly in these
markets. When one goes to work a certain installed base, it is
you need to have local people who really understand how they work
broadcasters in that market and that has a relationship with
they.
