In this first edition of 2009 of TV and Video we presented a topic that we had never dealt with and we hope that becomes more frequent in our magazine and portal: the responsibility of the television industry for the environment.
The issue of environmental protection crosses all the business activities, from the great idea of executives banks to save a few pesos by not printing our extracts and that of the hotels not washing towels daily, up to the huge investments made by the oil conveyors on double keel vessels for avoid spills in the sea.
Traditionally, the television industry has not been questioned in this aspect and very few basically the battery manufacturers- have been concerned about incidents ecological of its activities. On the other hand, from television we have denounced without mercy the pollution they produce other industries. It should be noted that the oil industry frequent object of our criticism is the one that most invests in environmental protection. This is obvious from the liability due to major damage caused by spills and uncontrolled emissions.
But it is time to assess the scope of our actions and assume the responsibility that touches us over them. We are a industry that consumes large quantities of batteries, lamps loaded with harmful elements, tons of electronic products that within a few years become obsolete, and huge amounts of energy. We are far from being a green industry. Is it is necessary to take measures to mitigate the effects of our professional activities in the environment around us. We must find mechanisms to intelligently dispose of batteries and lamps, reduce the amount of energy we consume (the monthly electricity bill will show us that this is good business) and be very careful in outdoor productions.
Experiences of some realities should not be repeated, which they arrived at some virgin island in the Caribbean and two months later, at the leaving, they left an unpresentable legacy of devastation, garbage and abandoned buildings.
A few days ago, a reader wrote to me saying that the care for the environment, in our work and in our Home, should become a habit like brushing your teeth three times a day. It is important that in all companies, environmental policy is generated in the most important areas high management, since if they are in command personnel means, at the time of evaluating the costs that this generates, will be given cuts, says Angel Castillo.
Our journalists will continue to look for cases of contamination in other industries and variety channels will present documentaries on the destruction of the ozone layer and greenhouse gas emissions. But this it must be done in a constant search for methodologies of cleaner production.
