Amnon Band, Founder and President from Band Pro, he is a person who speaks loudly. Many may not agree with what he says, but he takes care of reinforce the idea: I will continue to speak, so people do not give me listen, hoping that one day you will listen to me. Band refers specifically to the way manufacturers they usually launch products to the market without consulting with users the real needs of the industry. And it also clarifies that in the case of Sony's F23 camera, this company did listen and this allowed him to score a success.
Band highlights its 22 years of relationship with Sony. He says he never wanted to become a supermarket of any brand of cameras, but prefers a relationship of loyalty with the manufacturer, as if it were a marriage. This does not imply a resistance to change. quite the opposite. Band Pro and Sony have led a change worldwide towards high definition formats. Change that in many instances have generated resistance.
A lot of people still think that those who direct the high definition market are the manufacturers or government authorities. What moves the High definition is the consumer, from your home. Band is convinced that high definition is being imposed on America because consumers are asking for it. Otherwise out by them rather than by regulatory entities or the channels or the manufacturers themselves, television it would remain NTSC.
It also highlights that it is amazing how consumers have learned and become educated at the time of buying television sets. I've heard to sellers in a store say: This is HD Ready, supports 24 P and 1080 but think you have to be able to change to 720 A consumer buying a TV! That's why he says in the future we will no longer have to wonder if something is HD or SD or any other format. HD will be the standard and all content will be produced in HD.
