Educational and Cultural TV

Discreet. Marketing Manager for Latin America.

He made a sample of equipment and solutions for post-production.

Miguel Rodríguez: I have noticed in other countries a fairly great interest in Latin American productions, especially in the libretto. The script that is generated in this region is very good. Now, what Latin America does not have is technology, although the script is the most important thing because it is what makes a production interesting or not, technology if it is scarce and, in addition, training in this new technology is needed.

TVyV: Why bring a sample of technology to an educational and cultural television event when budget or concept is not what prevails in these productions?

M.R.: It is true, but I believe that educational television has a very bright future because with this issue of globalization, which some fear for the loss of culture, what will happen is that although there are channels in Spain, the United States and Europe producing Latin American content, the own production of these peoples will be needed, because they do not have the knowledge of Latin American culture. That is where cultural and educational television will become important and will fill that void that is generated. As for the budget, I think it will change very soon, it has already been seen that Brazil has taken the initiative and is investing money in local production to maintain its culture, and that flag is being carried by educational and cultural channels precisely.

M.R.: We offer high technology for post-production, but about two and a half years ago, we concluded that our technology was in the places that these products should know, but it was not beyond, so the company made the decision to help educational centers acquire that technology so that the knowledge of these resources and the methodology of a good production is in the universities. An example of this is the alliance between Javeriana University and Discreet.

TVyV: How do you see the quality of the Latin American market compared to the international TV markets?

M.R.: Good news in that sense because in countries like Mexico, Brazil, Argentina and Chile it is being produced with very good quality and, technically, it has nothing to envy to large producers in the United States. But what you don't have in Latin America: enough people trained in that technology. We hope to support that and help change the situation because there is a lot of talent in this region.

M.R.: It's complex, but I think technology companies can support the development of a market. Investing in knowledge, doing open outreach seminars, is important because if a person doesn't have the money right now to invest in technology, they can know what options exist when they can. It is not a short-term job but a long-term one. In addition, I think that there is a lack of daily information about what is happening to change the mentality a little and go hand in hand with the latest advances that happen in television and, possibly, can open space for educational and cultural content.