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Panasonic demonstrated commitment to the Argentine market

panas, merlin

Argentina. With a successful Caper Show 2022, Panasonic had an important activity during the recent international convention, with an area specially dedicated to the Japanese company in the important stand of BVS, its master distributor in Argentina, from where it exhibited the main products of its lines for the audiovisual industry.

Rodrigo Costa, Panasonic Sales Manager said: "We had an excellent Caper. We are very satisfied with the work of BVS and the call achieved at the convention, where we showed our varied studio cameras, our portfolio of camcorders and the new line of PTZ cameras, where we attended all visitors with the BVS team, our Panasonic executives who traveled especially to the show together with our master distributor Merlin Distributor, with which we are doing a great job throughout Latin America with clear objectives that we have been fulfilling, being them a key factor in the development of the brand throughout the region"

In addition to the presence of Panasonic products at the BVS stand at CAPER Show, meetings were held with the distributor network held together with its master distributor in the country, seeking to provide the facilities needed by each of them and the necessary support to offer the best technical assistance to all its customers.

For Edson Marion, CEO of Merlin Distributor: "We are working on everything necessary so that Panasonic's positioning continues to increase, supporting them in each market that is necessary in Latin America, this time it was at CAPER Show with BVS, offering all the facilities and support that is necessary to provide our support to the professional market, fully trusting in the professionalism and excellence that BVS has in the market, as a leading provider of solutions and technology in the country."

- Publicidad -

Meeting of official Panasonic distributors in Argentina
panasonicThe day after the end of the fair in Buenos Aires, a meeting was held at the VHL facilities together with Panasonic distributors in Argentina, BVS executives and the Panasonic do Brasil management team that was present at CAPER, where in addition to presenting all the news, plan strategies for the market and focus on the development of the brand in the country, it was highlighted that after the work done for 6 months, VHL was certified as an Official Service of Panasonic.

Jose Lobo, commercial manager of BVS and the executive who is in charge of the Panasonic area within BVS, confirmed the excellent balance obtained during CAPER and the importance of having designed a solid distribution of the brand: "We are already working with a wide network of official Panasonic distributors throughout the country, important companies with a lot of experience in our industry, jointly seeking to provide the best service and be close to all customers in Argentina, offering our industry knowledge, know-how, quality technical assistance, and the greatest loyalty with all our business partners".

Valdiney Marcelino, commercial director of Merlin: "We have had important meetings during CAPER, and we have further strengthened our work and expansion plan with Panasonic, being able to corroborate the interest in the brand and the high quality of Argentine professionals at all levels of production, who develop productions worldwide with the highest quality."

Rodrigo Costa, Sales Manager of Panasonic concluded in this regard: "We closed an important week of work in Argentina with our master distributor for the region, our local distributor and the entire network of companies that distribute Panasonic officially, all showing an important know-how and professionalism, all aligned with the pillars of our company that is excellence in service, customer proximity, flexibility, competitiveness, product availability and long-term relationship."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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