Mexico. Mexico has always been a dynamic market for television and film production. In recent years it has increased thanks to different trends and developments in the sector. TVyVideo+Radio spoke with Curd Mai and Ulrich Brünger, from the company Cinetec, who shared their vision of this panorama.
"The film industry in Mexico has undergone significant transformations in recent years. There has been an increase in film production both at the independent level and from more established studios. In addition, there has been an increased interest in telling authentic and diverse stories that reflect Mexican culture and address issues relevant to society. The collaboration with streaming platforms has also opened up new opportunities for the distribution and exhibition of Mexican films internationally," they said.
This increase in production goes hand in hand with the adoption of new technologies. In Mexico, demand is growing in areas such as digital production and post-production, virtual and augmented reality, as well as distribution and exhibition on digital platforms. "More efficient and accessible production tools, as well as high-quality equipment, are increasingly sought after by professionals," added Cinetec's executives.
That is why by 2024, Cinetec expects the film industry in Mexico to continue to grow and diversify, with an increased focus on the production of original and local content, as well as the adoption of emerging technologies to improve the quality and accessibility of Mexican cinema both nationally and internationally.
To conclude, they indicated that "at NAB Show 2024 we expect to find the latest innovations in media and entertainment technology, including advances in video production, broadcasting, virtual reality, augmented reality, artificial intelligence applied to the industry."
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