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Thinking about digital strategy

With the current ways of consuming audiovisual content, all producers are looking for ways to reach audiences through the different channels that exist today. Initially the same content was replicated on different screens, but now much more needs to be done than that.

Today audiovisual producers require a true digital strategy that guarantees the use of each of the different possibilities of reaching viewers, users, followers, prosumers, or whatever the audience is called in the different channels.

A good digital strategy for audiovisual must take into account as a first step the choice of media and networks to target, followed by a correct indexing using metadata and SEO, generate a virtual community, and use the paid resources of the different portals and networks. 

Another important aspect is to measure and evaluate the result of each published content. With the metrics that each platform facilitates, you can adjust the digital strategy according to the preferences of your target audience. It is a strategy that requires constant evaluation, analysis and adjustment.

- Publicidad -

Remember that an audiovisual digital strategy is useless without quality and innovative content, both from the story and from the technical. Although the medium by which it is broadcast changes, the content is and will remain king.

While these aspects do not guarantee that an audiovisual content is a success in digital, it is essential to think about, analyze and act on them to increase the chances of success.
 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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