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A year of contrasts

Audiovisual production in Latin America is experiencing a great moment, more and more projects are being carried out, both local and international, thanks to platforms such as Netflix, Amazon, HBO, just to mention a few, which has set its eyes on the region, as well as government support for the development of creative industries. 

The arrival of international productions, both to countries with developed industries such as Mexico, Brazil, Argentina, and others that are excelling in audiovisual production, such as Colombia and Chile, brings great benefits in terms of technical knowledge, practices, technology and economic resources.

In contrast, the political and economic problems of the countries of the region, added to the changes in the ways of consuming audiovisual content, which have the traditional broadcast industry with immense challenges, made this year 2018 that ends the balance sheet for manufacturers, local distributors and even the channels themselves, not the best. 

It is clear that the industry has changed, that it will not be the same as before. Technological evolution has allowed more to be produced, with less equipment and with higher quality. Viewers, users, consumers, prosumers, also changed, are more demanding in quality and want to watch content whenever and wherever they want. 

- Publicidad -

The invitation to all industry players is to think about how to adapt their business to this new reality.
 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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