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Panasonic at ISE with AV and broadcast technologies


ISE. Panasonic is present at ISE 2024, an event that takes place at Fira Barcelona between January 30 and February 2. Under the slogan "Elevate AVoIP. Education - Broadcasting - Collaboration", the company focuses on the efficiency and flexibility of AVoIP and SDM.

There are two highlights linked to the entertainment industry. The first revolves around immersive experiences through eye-catching projections, ideally for producing non-artistic content. While the second has to do with the assembly of a mini live ProAV production studio that allows cameras, bots and Kairos to be exhibited. The space also offers live performances.

The Japanese brand also has a space exclusively dedicated to promoting AVoIP and the universe of SDM applications, such as gateways to AVoIP; as well as different solutions for ProAV, museums, events, universities and corporate.

Finally, it provides a collaborative area dedicated to meetings of the corporate world with immersive projection and interactive screens based on the SQ2H, SQE2 and SQE2-IG series displays with LED technology; and an area dedicated to education, with its new series of REQ15 projectors and the projectors of the PT-RQ7 and PT-CMZ families. This space is dedicated to products and solutions including, but not limited to, short-throw projectors and Auto Tracking cameras.

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"This is the first time that Panasonic LatAm is present with staff who are part of its work team. The expectation is very good because in our trips throughout Latin America, we notice that many of our customers are very attracted to ISE because of its large size and also because Spanish is spoken," says Rodrigo Costa, Sales Manager of Panasonic do Brasil, which manages all of the company's operations in the region. "In Barcelona, Panasonic is launching important new products and we are here with a very busy schedule. We consider it a very good opportunity to start the year by sharing new technology and product launches."

At the Barcelona event, the company also has an area called "Green ImpACT". In this regard, he emphasizes the PT-MZ882 projector, the brand's first to adopt recycled plastic for the first time and which will be available from the second quarter of 2024. This initiative is in line with Panasonic's 2050 goal, which aims to reduce CO2 emissions by more than 3 billion tonnes, or around 1% of current global emissions.

REQ15 projector family at the center of the scene
Among the new products that Panasonic is showcasing at ISE 2024 is its new REQ15 family of projectors which, with 15,000 lumens and the addition of an Intel SDM-ready slot, allows users to adapt, scale and extend connectivity for new applications or AVoIP standards. With this family of projectors, Panasonic is powering collaborative meetings and projection installations with the ability to create quality immersive experiences in locations previously considered inaccessible.

The REQ15 delivers true-to-life 4K images thanks to Panasonic's Quad Pixel Drive technology, which reproduces deep, detailed images. Technologies such as Rich Colour Enhancer and Evolved Dynamic Contrast improve colour reproduction and contrast, while scene analysis optimises the recognition of light and dark areas to bring out visual impact.

In terms of playback, the REQ15 series allows you to project at 240 Hz, with a minimum latency of just 6ms. For interactive applications and enhanced stage performances, it integrates with the optional ET-SWR10 Real-Time Tracking Projection Mapping System, designed for projections onto fast-moving objects.

Easy integration and future-proof assurance are derived from the Intel SDM-ready slot, allowing the use of a variety of first-party or third-party cards to adapt, scale, and expand connectivity as needed. In addition, the REQ15 features a new range of 1-chip DLP optics, the C1 gamut, with enhanced native contrast and high-transmittance glass materials. Improving focusing performance and reducing color bleed, these optics feature a high-precision optics memory function and remotely controllable motorized peripheral focusing, a first for 1 DLP chip projectors.

Latam Overview 2023-2024
"For us, 2023 was a spectacular year. We have never had such a high performance, breaking sales records in studio cameras and camcorders," said Rodrigo Costa, Sales Manager of Panasonic do Brasil, who highlighted: "With the sales of our PTZ cameras, we grew more than double digits throughout Latin America. Very important markets such as Mexico, Colombia and Brazil drove this expansion. And in other territories, where we did roadshows, we also had the opportunity to make sales."

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The executive also highlighted the operations linked to studio cameras. "We had the privilege of participating in many negotiations and won them all: a 100% success. Not only does it make us very happy, but it also makes our resellers in Latin America very happy."

Looking ahead to 2024, Costa assured that the company has a very aggressive plan and pledged to renew and expand the brand's presence in a more dynamic way, bringing more technology to the markets. "We will hold more comprehensive roadshows that will include not only Panasonic's cameras and projectors, but also third-party solutions with Artificial Intelligence, Augmented Reality and Virtual Reality," he concluded.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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