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Panasonic maintains its commitment to the Latam market


Argentina. After the election of VHL as its Panasonic master distributor in Argentina, the Japanese company will have a strong presence at the main fair of the professional industry in the country: CAPER Show 2023, with a space dedicated exclusively to exhibit its product line at the stand of the master distributor in Argentina.

In addition, with the presence of its products in the other stands of its wide network of distributors in the country that are also exhibiting at the show, being undoubtedly the brand with the most exposure at the international convention.

In addition to all its technology in CAPER Show, it shows the commitment and interest in the Argentine professional industry, in the same way that it has been doing in each country and market in Latin America, both in the industry conventions, as well as with the generation of its own events in each country of the region. where in addition to sponsoring more than 1000 people at the Audiovisual Industry Festival - with the Fuerza Bruta-Aven show at the GEBA Club, Panasonic executives will be present, as well as Merlin Distributor, its master distributor throughout Latin America, assisting all visitors who come to the Panasonic space within the VHL booth of the show, in addition to holding meetings with all its business partners and producers and broadcasters in the country.

Rodrigo Costa, Sales Manager of Panasonic says: "In the same way that we are doing it successfully throughout the year throughout Latin America with our entire team visiting each country, Caper Show is an immovable event for Panasonic to be present next to the Argentine market, added to the fact that it is a country without a doubt in the generation of content and production in the region. and we will do it together with BVS, our business partner that is celebrating its 20th Anniversary in the industry, added to all the rest of our Panasonic distributors throughout Argentina" – remarking – "Also sponsoring the great party that Caper Show will have on its first night with an international show such as Fuerza Bruta Aven for all the professionals of the audiovisual industry who meet there".

- Publicidad -

Facundo Favelukes, CEO of VHL remarks that BVS has formed a solid project with Panasonic together with its distributors: "The model of work, transparency, integrity and long-term relationships with both Panasonic and distributors is a format for me and my key company, in order to always be able to have a bond of trust. always maintaining the idea of continuing to grow in our market together with our network of distributors bringing the best Panasonic technological solutions to the entire audiovisual market".

"As Panasonic's Master Distributor in Argentina, BVS is promoting the chain made up of the AK-UC4000 camera and the AK-UCU600 camera control unit, a combination that offers users excellent profitability, both in operational terms and ease of use. We will be demonstrating it, together with other members of the product family at booth C-32 of CAPERShow, one of the most important events in the Media segment, which will be held at the Costa Salguero Convention Center in the City of Buenos Aires," said José Lobo, Account Manager Cinematography Specialist of VHL.

During CAPER Show 2023, Panasonic will especially exhibit the AK-UC4000 model-based 4K camera system, the AK-UCU600 camera control unit and the AK-HVF100 LCD monitor, with its remote control panel and corresponding optics, at the VHL booth.

The AK-UC4000 studio camera is another Panasonic innovation in streaming technology, which its users can operate the camera in both 4K and HD modes.

In HD mode, the AK-UC4000 produces HD images with high sensitivity and low noise. In addition to the well-known features in previous studio camera series, such as DRS and CineGamma, the AK-UC4000 incorporates new features such as focus assist, flash band compensation and distortion reduction, which is achieved by performing high-speed scans from the MOS sensor. Additional features are added to enhance the recording experience, including improved skip-free gain (-6 to 36 dB), a user gamma function, black gamma correction based on pedestal setting, multi-step digital noise reduction, and easy matrix adjustment. The AK-UC4000 series offers excellent image quality and performance.

Combined with the AK-UCU600 camera control unit, the UC4000 delivers uncompressed 4K images and long-distance transmission. The AK-HRP1000 and HRP1005 remote control panels feature a color LCD display for improved screen visibility and easy control. The camera and camera control unit can be connected to make long-distance video signal transmissions of approximately 2000 meters when power is supplied from the control unit. The remote control panel and camera can be connected with a dedicated cable.

The AK-HVF100 230mm color LCD monitor features a large screen and a variety of features. Focus assist features include Focus Bar (indicates the level of focus), Red Focus (uses color to indicate the areas in focus), Expand (magnifies the center part), and Frame (shows the overall state of the screen's focus).

- Publicidad -

Edson Marion, CEO of Merlin Distributor, Panasonic's master distributor for Latin America, concluded: "As our company does in each market in the region, our team accompanies Panasonic to be able to hold meetings with all our business partners in each country, and CAPER Show is always the perfect setting to meet there and be together with VHL which is an important player for the development of the Argentine professional market. to continue the growth that Panasonic is making strongly in its sales throughout Latin America."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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