Argentina. Sony participates in the Caper Show 2023, which takes place at the Costa Salguero Center from Tuesday, November 7 to Thursday, November 9. The company showcases its ecosystem of products, services and solutions that contribute to creativity and efficiency in the multimedia industry.
Sony is showcasing its professional portfolio of studio and broadcast cameras and high-end digital cinema cameras belonging to the CineAlta family at the Caper Show 2023. For the first time in Argentina, the latest release of the film line is presented. This is the high-end, full-frame 8K Burano digital cinema camera that combines outstanding cinema images and exceptional portability for individual videographers and small crews.
"Sony is delighted to present the latest in professional cameras and solutions at the 2023 Caper Show, reinforcing our commitment to technical excellence for any broadcaster or business in the multimedia industry. Our ecosystem of solutions, products and services redefines audiovisual productions by merging local and cloud processing with remote and network connectivity," said Julio Lam, senior marketing manager for Sony Professional Solutions Latin America.
Sony has four strategic focus areas for the multimedia industry:
● Networked Live: is a platform that allows the connection, exploitation and sharing of resources (places, people and processes) in an optimal and seamless way in live productions, regardless of their location. Production teams can access resources anytime, anywhere, through a combination of on-premises and cloud installations.
● Creators' Cloud: is a cloud platform that offers efficiency in the production, sharing and distribution of multimedia content. By combining state-of-the-art communication technologies, you can connect multiple cameras directly and upload content to Sony's cloud.
● Sony cameras and lenses: products that offer color science technologies, flexibility and ease of use, in particular the Cinema Line line, which includes CineAlta cameras and reference monitors, with the added value of SDK-based remote control.
● Virtual Production: Allows you to combine real props and sets with virtual backgrounds to create without limitations. The Virtual Production Toolset is a unique solution to solve today's virtual production problems and improve the quality of in-camera visual effects.
Cinema Line
Cinema Line includes a series of cameras for content creators that offers not only the cinematic look cultivated through extensive experience in film production, but also improved performance and reliability to meet the diverse needs of discerning creators.
With the aim of continuously evolving, Cinema Line includes the high-end CineAlta VENICE, VENICE 2 and BURANO cameras, as well as the various FX models.
CineAlta-Burano
The BURANO camera offers a new concept in cinema cameras. Compact and lightweight, it combines outstanding cinematic images and exceptional portability for individual videographers and small crews. Although it is the smallest in the CineAlta category, it is the most technically advanced.
On the other hand, it combines renowned double base ISO value with incredible color reproduction in low-light conditions, making it ideal for both independent creators and large productions, ranging from documentaries to music videos, television production, and more.
For the first time in this type of CineAlta full-frame camera, the Fast Hybrid autofocus and Subject Recognition AF functions are powered by artificial intelligence, making it easy to capture shots in the most demanding scenarios.
On the other hand, you can achieve the beautiful bokeh effect and dynamic panoramic shots that can only be achieved with a full-frame sensor.
Broadcast
Sony Electronics continues to innovate in the professional sector and this time presents its range of products and solutions for Broadcasting.
One of the most eagerly awaited releases is the TRIMASTER HX™ 4K BVM-HX3110, the professional monitor that combines quality and reliability. The BVM-HX3110 offers incredible image quality and color fidelity, ideal for live productions, color grading, and visual effects (VFX).
With AR (anti-glare) processing technology, it eliminates ambient lights that stick to the screen, ensuring better contrast and a clearer image with minimal degradation in resolution.
Also on display is the new studio camera for live productions, HXC-FZ90, which was launched in June of this year. Thanks to the versatility of its design and functionality, combined with its robustness and light weight, the camera can be used in many different production scenarios, such as studios, events, companies or sports environments.
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