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Avid offers cloud production for news and sports

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Latin America. With thousands of stories being published daily around the world, TV news and sports production teams need a reliable and secure solution to bring their workflows to the cloud for anytime, anywhere access.

Avid makes this possible with its Avid Media Production in the Cloud solution. Building on the Avid production tools and platforms already trusted by content creation teams, Avid Media Production in the Cloud delivers the familiar experience of a broadcaster's high-performance on-premises workflows so distributed production teams can access assignments, assets, and media to quickly deliver breaking news across all platforms, from on-air channels to the web and social media.

With Media Production in the Cloud, teams can now leverage their existing MediaCentral workflows, along with integrated Avid NEXIS cloud storage and MediaCentral | IP Stream ingest solution: everything from the cloud. The combination of these tools allows journalists in the field to quickly access, edit and publish content. Teams can use Avid MediaCentral | Collaborate and other iOS and browser apps to plan and contribute to stories remotely while keeping track of all aspects of story production.

The opening of MediaCentral gives publishers the flexibility to choose Avid Media Composer or Adobe Premiere Pro to immediately start working on material as it arrives for quick response to stories that are ready to be broadcast and streamed via digital and streaming media.

- Publicidad -

"With today's distributed workforce, broadcasters are increasingly using the cloud as a production platform to quickly produce content around the world," said Raul Alba, director of solutions, media and cloud marketing at Avid. "Avid's cloud media production workflows can be deployed alongside organizations' existing on-premises platforms. Using familiar tools and workflows, broadcasters are finally accessing cloud production without committing to a forced overhaul or the need for additional training."

Learn what media organizations are gaining from going to the cloud with their workflows in Avid's eBook "How Content Anywhere Is Changing Streaming," available now in avid.com.

 
Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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