Colombia. 1,605 professionals benefiting from the Media Labs call, of the Ministry of Information and Communications Technologies (MinTIC), will be fully trained in content marketing techniques.
"Thanks to this call, producers, filmmakers and content circulation agents in the country will be able to acquire new skills and knowledge to improve their competitiveness. For this reason, this year we increased the offer of MediaLabs by more than 200 seats, reaching 1,605, with the aim of impacting more Colombians. Those selected will receive knowledge in legal and technical aspects, new trends in production, monetization tools and content negotiation skills, among others," said Carmen Ligia Valderrama Rojas, ICT Minister.
Lines of training
Made up of three lines of training, classes begin on June 21 with the cycle of 10 virtual courses, of 40 hours each, which will be attended by 320 participants, who will learn about the current panorama of the audiovisual market and how to venture into scenarios of generation and closure of audiovisual businesses at an international level.
Subsequently, between June 28 and July 2, the laboratory of practical tools for the monetization of audiovisual content will be carried out with a duration of 15 hours aimed at 18 winners of the audiovisual calls of the MinTIC. The workshop will be a key tool for production companies to explore various alternatives that allow them to quantify the value of their audiovisual content and the basic conditions of negotiation with festivals, digital platforms and television channels.
The cycle closes with the Media Talks training line, which will take place between July 25 and 29. In this 1,267 people will participate, who together with expert tutors will carry out an exchange of experiences in the middle of an academic debate in order to understand the markets and the dynamics of the series and the trends in terms of convergence and multiscreen content worldwide.
The courses will be taught and certified by the Directorate of Continuing Education of the Javeriana University, through a platform that will have high-impact technological tools such as podcasts, videos, infographics, practical interactive activities, a suitcase of resources and the close accompaniment of tutors from the areas.
The call for participation received a massive response from the Colombian industry that applied for more than 2,000 people from 78 municipalities in the country, among these are seven Colombian applicants residing in: Spain, Germany, Mexico, Argentina, Canada, Chile and Ecuador.
The experience of MediaLabs Colombia has been strengthening the knowledge and skills of the audiovisual sector in the last two years with 3 thousand people trained in the knowledge of generation and circulation of content.