In late October, Mark Zuckerberg announced Facebook's name change to Meta, which responds to the company's new focus on the Metaverse, which he defined as a hybrid of today's online social experiences, sometimes expanded in three dimensions or projected into the physical world.
He stressed that the Metaverse will allow to share immersive experiences with other people even when they cannot be together, and to do things together that they could not do in the physical world. It is the next evolution in a long line of social technologies.
While more details of what Meta and its Metaverso will offer are known, that news confirms that augmented, mixed and virtual reality technologies, which the audiovisual industry has been increasingly using, will continue to be a trend and provide more and more solutions and options for multiple sectors.
According to the results of a study by NTT Data, formerly Everis, the Virtual Reality market was prominent in the previous period and continued to grow in numbers, both in hardware production and sales as well as in content and application development.
The report adds that the very evolution of the maturity of consumers of virtual reality content is expressed by the change in the areas of interest that have grown in the last year, such as Training, Education, Health Care, Tourism and Games.
Without a doubt this is a technological evolution not of the future, it has already arrived and it is necessary to prepare to face this hybrid world and take advantage of all its benefits in our industry.