IPTV is growing at a great speed. Experts expect that by 2018 more than one million minutes will be passing through the network at any time, this will represent that 79% of the final consumption traffic will be video.
By Luis Pinto*
In these times owning a video hosting service allows many individuals to upload video clips to an internet website and share it wherever and whenever we want. The business for an agency like AFP (Agence France-Presse), which is a global news agency that covers the world's news through a network of video reporters, who provide their clients with a video production 24 hours a day with a high quality image, editing and script quality.
AFP, is one of the first agencies to provide videos in HD, High Definition, producing on average 200 videos a day in 7 languages and multiple formats of editing and / or playback to the end user.
This is just one example of what big companies like Amazon, Netflix, and Hulu, among others, are doing. This undeniable fact has generated that video is one of the factors that is most contributing to the growth in the amount of traffic that passes through Internet networks. This traffic exceeded one zettabyte (1000 exabytes) in 2016 and it is expected that by 2018 internet traffic will exceed 1.6 zettabytes per year, that consumed in high definition by the internet is given by the devices with which the end user already has.
The large number of these thousands of bytes are consumed by mobiles. It is estimated that more than half of the IP traffic will be generated from devices other than the already untraditional desktop PC, leaving this consumption dedicated to Smart TVs and the number of appliances that update their status automatically, what we call in these times the internet of things, all of them will be responsible for more than 50% of all internet movement.
All this traffic of wireless devices – including mobile and Wi-Fi – will significantly exceed the wired traffic, this will be practically reserved for large servers in the super computing and data processing stations, globally, the traffic of mobile connections will grow 11 times from 2013 to 2018, reaching a total of 15.9 exabytes per month, representing a compound annual growth of 61%.
IPTV or internet video grows at a great speed, experts expect that by 2018, more than one million minutes will be passing through the network at any time, this will represent that 79% of the final consumption traffic will be video, except for communication between servers and machine to machine; during 2014 this figure was at 66%. However, companies such as Cisco warns that this percentage does not include P2P traffic; if this field were included, the video estimate can be between 80 and 90%.
"The number of devices connected to IP networks will be three times larger than the world's population in 2021. There will be 3.5 networked devices per capita in 2021, up from 2.3 networked devices per capita in 2016. Accelerated in part by the increase in devices AND the capabilities of those devices, IP traffic per capita will reach 35 GB per capita in 2021, up from 13 GB per capita in 2016. Broadband speeds will nearly double by 2021. By 2021, global fixed broadband speeds will reach 53.0 Mbps, up from 27.5 Mbps in 2016. Internet video to television grew by 50 percent in 2016. Internet video to television will continue to grow at a rapid pace, increasing 3.6 times before 2021. Internet video traffic on the Internet will be 26 percent from 24 percent in 2016. Consumer video-on-demand (VoD) traffic will nearly double by 2021. The amount of VoD traffic in 2021 will be equivalent to 7.2 trillion DVDs per month. Content Delivery Network (CDN) traffic will carry 71 percent of all Internet traffic by 2021. 71% of all internet traffic will cross CDNs in 2021 worldwide, up from 52% in 2016." These important figures are part of the forecast and methodology 2016-2021 published by Cisco.
After knowing these figures, it is worrying to know how the audiovisual production industry is preparing for this. That is why we took advantage of the visit to the country of Joe Fregoso, current Regional Director for Latin America of the company Ooyala, one of the companies with the greatest prominence in the production of video on the Internet and asked him:
Luis Pinto: What brings you to Bogota?
Joe Fregoso: We are here with our first Media Logistic forum for the Colombian market, an event that we are already doing in 21 cities around the world, in Europe, in Asia, Australia, the United States and Latin America, and what we are trying to do is show our platform that allows the optimization of workflows within the Broadcast industry and within the content production industry to automate and do a lot. more efficient these flows.
Luis Pinto: Was the company part of Google?
Joe Fregoso: Two of our founders worked for Google on the video part, so the root of the company has an origin in these founders. However, we have never been affiliated with Google, what we do, is that we have a heart, a core based on analytics. We are analyzing all the processes, all the interactions of the audience with the content, all the workflows and based on that accumulation of data we can interpret trends and offer solutions and recommendations both to the users of our platforms and to the audiences in the consumption of content. What we are, an independent subsidiary of Telstra, which is an Australian Telco, which is the fourth largest Telco in the world
Luis Pinto: What is Ooyala developing?
Joe Fregoso: In Ooyala we are offering the evolution of the Online Video Platform (OVP), we are working on an integrated platform that is Infinite Video Platform (IVP) that has three components, one of them is the Media Logistic platform, which we were presenting in the Bogotá forum. The next component or product line of Ooyala is our online video platform and finally we have asset management for monetization of digital content.
The union of these three platforms allows us as a provider to offer an end-to-end solution, from the concept, from scrip, recording, editing and all those workflows that are part of a content production flow to delivery on a device, whether it is a mobile, a computer, a Smart TV, a Tablet, with the right resolution in the right place at the right time.
Luis Pinto: What workflows does the platform support?
Joe Fregoso: We support any workflow that is part of the content production industry in any of the stages of production, document handling, legal or executive approvals, all those steps that are part of a process of delivery, design, content development is what our platform manages and orchestrates in some way communicating with all the different elements of each of those stages of the process whether they are own resources or even resources that an organization may already have.
The name of the product is Flex and the reason why it is Flex is because it is flexible, we can make configurations based on the needs of each client both from their workflows and how we connect all their resources to how we do the installations of the software itself and the content itself, it is an extremely flexible platform that is designed for us to adapt to the needs of the client and not vice versa.
Luis Pinto: Why are you in Colombia?
Joe Fregoso: While Ooyala is a global company with offices around the world, our largest is in Guadalajara and we have an engineering, development and support team in Spanish. It is also very important to have a local presence, we have a Latin American presence and it is to be with the right partner and that is why we are very pleased to be able to work with Videolec, in addition to offering the services and support we have in Spanish. We also have someone who has extensive knowledge of the local market and relationships that would take years to establish.
Luis Pinto is an advisor to TVyVideo+Radio magazine. You can write to [email protected]
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