Mexico. For the fourth consecutive year, the Federal Institute of Telecommunications, IFT, presented the results of the National Survey of Consumption of Audiovisual Content (ENCCA) 2018, with the aim of obtaining statistical information and indicators that allow to deepen the analysis of the consumption of radio and television audiences, as well as the demand for such content on the internet.
For this edition, the sample size was 112,573 respondents, 98,763 in urban areas and 13,810 in rural areas, so in addition to publicizing national indicators, the details of the 32 states can be consulted. In addition, the publication has a specific section dedicated to children's audiences.
Among the main findings is that 93% of the interviewees have a television in their home; of which just over half (51%) reported having only the free-to-air television service.
Free-to-air television channels are watched by 72% of the population with a television, which reflects an increase compared to 2017, which registered 64%, and where it is reflected that respondents consume newscasts, movies and telenovelas more frequently.
Of the households that have pay TV, the consumption of exclusive channels of this signal fell to 21% for this 2018, and the favorite genres that are consumed are movies, series and sports. The respondents who have this service, not only watch pay TV channels, they also consume open signal channels, so the most watched in this scenario are Las Estrellas, Azteca Uno, Canal 5, Canal 7 and, in fifth position Fox. While the five exclusive pay-TV channels they watch most often are Fox, Discovery, Cartoon Network, Discovery Kids and ESPN.
On the other hand, the consumption of audiovisual content on the Internet increased by 46% and, of this total, only 33% of people pay a periodic subscription. The survey reflected that the most used platform is YouTube (77%), followed by Netflix (27%); and the most commonly used device is the cell phone (81%). In relation to genres, the favorites are movies, music videos and series and the place where they are most consumed is at home.
The consumption of content by radio remains stable with respect to other years, since 39% of people reported listening to it, of which 81% do it at home. 71% of listeners said they only tune in to FM stations, while 6% said they listen to internet radio. Music, news and sports content are the favorites of audiences, and the device they use the most is the stereo or recorder (54%), followed by portable radio (26%) and cell phone (19%).
Finally, 21% of people reported playing video games, mainly through a cell phone (58%) and consoles (44%).
The survey was conducted from November 30, 2018 to January 30, 2019 to people from seven years of age, belonging to all socioeconomic levels. It is available on the Institute's website starting today on the microsite Somos Audiencias: http://somosaudiencias.ift.org.mx/
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