Latin America. IP technologies still have to grow and develop in the industry, although without a doubt, they are here to stay, said Nacho González, Sales Director for Spain, Portugal, Central and South America at Lawo.
"Ip is a reality just need to see the industry, Lawo has managed to position itself as one of the most valued brands in this segment, we are present in more than 50 IP installations around the world, on all continents. In the main IP installations that have been made. We are presenting a number of solutions ranging from audio, control, telemetry, everything a customer needs to have a reliable, reliable and robust IP installation," he said during NAB Show 2019.
González considered: "The IP is a technology that has come to stay, it is not that there are limitations but there is an issue of initial investment that requires the purchase of some switch-type devices, which can be of different brands but that is a slightly high initial investment. This slows small customers to enter the IP world, but really the advantages offered by IP with respect to traditional baseband technology are many: flexibility, the possibility of sharing resources, the possibility of having a completely redundant system, agnostic to the type of signal, which the only thing that limits ip is bandwidth. But some not-so-large channels have to go in progressive progress, because of the need for strong investment at first. However, one of the great sales of IP allows an evolution little by little, gradually, it is scalable and customers advance with small systems and with multiviewers, small routers and is the first step to grow in an IP enterno.
On the market performance of the company in the region, he said: "In Latin America we are doing well, we continue to grow, this year has started very well, we have interesting projects, we are introducing IP products, we have very good expectations this year and positioning ourselves strongly in the market and with important recognition over the years and people value Lawo in the region."
Text written by Vlad Martínez, special for TVyVideo+Radio
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