Brazil. At SET Expo 2018 Avid presented its audio and video solutions, showing how they collaborate together: Media Composer with Protools, all working from the shared storage of Avid Nexis Pro.
Ángel Ylisastigui, Marketing Director of Avid, explained that all the data within the Nexis can be shared with the Media Composer or with Protools, everyone working in collaboration. "We also present our new solution, Editorial Management, a new way of handling low-cost content that we are pushing hard in Latin America."
In this regard, he stressed that Avid is creating solutions accessible to those companies that do not have the capital to invest in such robust solutions or that do not need them, creating solutions for all types of companies or users. In the case of Editorial Management, it is like a Central Media but very compressed.
Finally, Ángel Ylisastigui highlighted that the company is doing many events to present its solutions throughout Latin America, including other areas other than the capital cities. "We are convinced that the way to bring our products is to bring face-to-face solutions."
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