Latin America has had a difficult time in the last two years, with situations that have brought direct consequences to the radio and television industry, affecting the sustained growth it had in recent years.
The dollar has been one of the main factors. The devaluation of the region's currencies against the dollar caused many projects to be halted and postponed due to the increased cost of the required products and systems that must be imported.
The political issue has also directly influenced the audiovisual industry. Changes of government, corruption scandals and dismissals of presidents have paralyzed public investments and even affected the economy. And the government sector is one of the strong customers of the AV industry.
For many manufacturers, distributors and integrators with whom I have had the opportunity to talk, in 2017 the broadcast industry was supposed to take off again, but the arrival of Donald Trump to the presidency of the United States and his speech towards Mexico, made the region fear reign before investment.
But the picture is beginning to change. The economy has already assumed that the high dollar against regional currencies will continue for a few more years and companies require the solutions they had postponed and have adjusted their budgets.
The expectation for the second half of 2017 is high. Now is the time for the entire broadcast industry, manufacturers, distributors and integrators, to do their best to reach customers with innovation, high quality creativity and added value, which allows to execute the pending projects and continue growing.
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