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OTT and TV, the convergence of media

With the development and massification of OTT platforms, much has been said about the possibility that they end up replacing traditional television. Some pessimists see it as a threat that will wipe out television as we know it today. But the truth is that so far the numbers show a different picture. 

Although every day there are more platforms like Netflix, which are attractive thanks to their offer and availability, the largest number of viewers continue to access content in a traditional way. And as technology continues to advance, offering ever greater possibilities of access to higher quality content, things can change.

Therefore, for the industry the challenge is to know which is the strategy that works best in each particular case. Channels and content producers can reach the viewer directly, but you can not leave aside the work that Pay-TV operators have done and the relationship they have maintained for years with users. Success can lie in making the options more flexible to achieve better results together.

For those who have a more conservative view of the issue, they argue that both services, OTT platforms and linear television, will coexist and even be complementary to each other. Therefore, it is worth asking, how are you preparing to face this new reality?

- Publicidad -

Remember that I am attentive to your comments on the broadcast industry in rsanta@tvyvideo.com
 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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