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And you, do you feel the digital signage?

This time I don't want to affirm, I want to ask. In advance I give you my email address ([email protected]) because I have many questions about the applicability of digital signage or digital signage by the technicians of our industry.

Hopefully I will receive an answer, even if it is only one, that allows us to solve another question: do audio and video professionals feel as their own everything that has to do with digital signage? When you see or hear of a large facility you feel inclined to learn more so that you can, in the future, participate in tenders and perhaps win them? Do you feel "envy of the good" for the integrator who earned a millionaire project in this segment?

But I'm even more explicit. The questions come from months of discussions with colleagues and friends, some of whom see digital signage as a distinct area of work than what a common installer of video solutions for commercial purposes does. In this sense we would be seeing the audio and video integrators as experts in the assembly of hardware, but the content is left to the producers, who are the ones who visit exhibitions like NAB, while the installers mainly go to fairs like InfoComm.

However, the corridors of this last exhibition are increasingly full of companies looking to integrate their systems into digital signage solutions and experts in the United States and Europe, as we have already raised repeatedly in this publication, suggest that the installer should gradually get into the field of content development and content management, not perhaps from an executive point of view, but managerial. Digital signage is called to be the great new business unit for companies once dedicated to the connection of cables and assembly of screens.

- Publicidad -

The problem is that the two ideological currents make sense and have their arguments. The fact is that my colleagues and I have not been able to agree on this issue. Therefore, my dear reader, I would like to invite you to share your opinion with us. Do you think it is useful to update yourself on issues of content development and administration or on the contrary do you think that this is "flour from another sack"? Make yourself heard.

 

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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