Philips and eventIS have tested successfully the 3D Video on Demand (VoD) using the eventIS metadata and Philips 3D displays. This shows that the new 3D format, based on 2D-plus-depth, can be easily integrated into existing media distribution systems and management systems such as Video on Demand via cable, satellite, internet or terrestrial broadcasting.
3D adds a new one dimension to films or television programmes, since shows the world as it really is and makes content richer, more immersive and more exciting for the observer. The 3D TV could become the next big step in the television, and given recent developments in screens of 3D that imply no longer needing special lenses for view, efficient 3D content creation and technology of media, as well as VoD, could be established within some years.
At the beginning of this year, Deutsche Telekom and Philips showed different interactive applications in 3D, such as movies, home shopping, and online games. Now, eventIS takes a step forward by showing that capabilities 3D VoD can be easily implemented in your metadata media management.
VoD will play a role important in the early distribution to the consumer of films high quality 3D. In the demo, eventIS uses a library that consists of stereoscopic 3D animation videos and converted from 2D to 3D. Metadata management systems eventIS are used by the most European VoD operators important, which automate the full flow of VoD from the subscriber order, up to the management of video assets and monetization.
The easy distribution of any 3D content on existing infrastructures will be a decisive success factor for 3D television, says Jos Swillens, CEO of Philips 3D Solutions. The 3D format, known as 2D-plus-depth, it is now standardized in MPEG, and offers the flexibility to deliver a 3D viewing experience high quality with minimum bandwidth requirements.
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