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Merlin will be at the stands of the brands it represents

Merlin estará en los stands de las marcas que representa

NAB. This week begins the NAB Show that will take place from April 13 to 17 at the Las Vegas Convention Center, in the United States, which this year will have an important call for visitors from the professional industry from Latin America, and where the entire Merlin Distributor team will be working on each of the stands of its represented brands such as Panasonic, Canon, Sony, JVC, AJA Video Systems, Datavideo, Zeiss, Tascam, Telycam, Hedbox, IDX and Sirui.

They will have an extensive agenda of activities and meetings with all their business partners, both their resellers, integrators and distributors, as well as being available to all companies that want to join the resale list in the region.

Edson Marion, CEO of Merlin Distributor expresses the strong participation that his company will have in the NAB Show 2024: "We will have our entire team of executives working from the different booths of the brands that we distribute in the region, all coordinated so that all our business partners are served in the best way and that they can learn about all the novelties that our manufacturers bring to the market, and to be able to see the needs that each of them have to develop their markets, their projects and the support they need during the year."

"We will have a full schedule of business meetings during this NAB Show, but for anyone who wants to meet with Merlin Distributor, we have a large team that will have a place to attend to them," as Valdiney Marcelino, commercial director of Merlin Distributor, added the company's CFO, Joao Marchiore: "Our plan is always to give each of our partners the time they need and to be able to project together the best way to take the business forward for their benefit."

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Thus, the sales team of Merlin Distributor will be led by Jorge González, also part of the work teams at the show, which will each have as references both Victor Dupret and the recently assumed in the company Luz Day Mora Rincón, who will work all the teams coordinated for the best service.

Brands at NAB Show 2024
This NAB Show 2024 being the third year in which Panasonic's operation for Latin America is carried out from Panasonic do Brasil, to which having a very positive balance in what has been achieved these years, Rodrigo Costa, sales manager of Panasonic tells us: "I consider that we are in a very important moment because we have closed the fiscal recently in March and we have had a very, very great success, resulting in our best year in sales with a very good impact on products such as PTZ cameras, reaching our new record in the Latin American market, added to a surprise that we have had for the sales achieved in studio cameras in the region in which we have achieved an excellent result also with a new record in this line, so I have no doubt that we are in a moment of great relevance with our partners throughout Latin America."

"We are surprised, because our agenda for NAB is very full, with appointments with many customers and our distributors, but also many end customers in the region who are interested in Panasonic, so we have very high expectations for this convention," adds Costa.

Among the master distributor's achievements, the award was won by executives from Panasonic Japan's headquarters, led by Mr. Masatoshi Taniguchi, Senior Executive Director, Media & Entertainment Business Division – ProAV Business Category, Ltd. and Karen Inatome, Sales Manager for Canada and Latin America, both from Panasonic Japan, who presented Merlin Distributor with the award as "PANASONIC GOLDEN PTZ PARTNER". series number 001, recognizing their work in PTZ camera distribution in Latin America as the biggest global milestone in 2023, referring to this milestone reached by Merlin Distributor in the region, Mr. Masatoshi Taniguchi, from Panasonic Japan: "They have undoubtedly contributed significantly to the growth of Panasonic's PTZ camera sales in Latin America this year, that's why we've awarded him as a "GOLDEN PTZ PARTNER", for which I thank Merlin for his work."

"It is a very great outstanding, really the work and the recognition that Merlin Distributor has obtained, they have really been very outstanding" says Rodrigo Costa about the performance of his master distributor in the market, who together will be working at the Panasonic stand at the NAB Show, concluding: "We will have many new products and technologies at this NAB Show, we have already had meetings with our factory in Japan, and I can say that important launches in the PTZ camera segment, as well as new integration solutions."

On the side of Datavideo, this year at the NAB Show there will be several that will be presented during the convention, highlighting among them the different ways to activate Datavideo's PTZ cameras with Auto Tracking, saying Ricardo Santos, Regional sales manager of Datavideo for Latin America about the convention in Las Vegas: "As always we have very high expectations, we know that 2023 was a complicated year, where many Latinos faced difficulties traveling to the United States due to obtaining renewals or new visas. This year, the vast majority already have their visas regularized and are willing to understand and apply post-NAB solutions – analyzing the current situation, he says – "We see that the market in general is moving differently and with growth compared to the same period in 2023."

About Datavideo's plans to serve the entire professional market in Latin America, Santos says: "We know that Merlin will have its team 100% focused on serving all Latino participants during the NAB Show, and this is a very important factor because good service is the main thing for business. Between Datavideo and the entire Merlin team we have a direct channel during the show, where we are in contact 100% of the time and once a customer visits us at our stand a Merlin professional will be there in 10 minutes at most to give them all the advice and attention they need."

Among the many novelties expected from Canon, it is known that it will have a new Broadcast lens and new resources for PTZ cameras at the NAB Show, and where in its large stand visitors will be able to access practical demonstrations of all its products for the industry, ranging from cameras and cinema lenses to lenses for broadcast, PTZ cameras and more, being able to interact with all their products and see their latest technologies and interact with all the professional staff at Canon and Merlin Distributor to answer any questions they have.

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Merlin Distributor comes from obtaining important achievements achieved this year with the brand such as the recognitions obtained for the company's Excellent performance in the distribution of products of the Mirrorless lines, Provideo, broadcast lenses and its PTZ cameras during last year's fiscal period, awarding the awards to the distribution company of the "Canon Outstasding Performance Awards 2023".

On Merlin winning Canon's "The distributor of the year the year award", Fabio Zuccaratto Migotto, Canon's Manager Broadcast & Cinema, PIS – Professional Imaging Solutions says: "Merlin each year demonstrates what a great business partner it is for Canon, helping us to promote and introduce all of our Canon high-tech equipment to the most diverse audiovisual markets across a continent. achieving the goals that are imposed and with a large chain of the best distributors and business partners throughout Latin America in the professional market" – highlighting – "Canon and Merlin, in the Pro Business, have been showing a very outstanding growth in the product categories of Cinema, Lenses, ProVideo, PTZ, Monitors and Mirrorless year after year, so we are very proud of their work, thus managing again for another year to be awarded with the recognition: "The Distrubutor of the Year Award" by Canon for their performance and sales increases in the lines of broadcast lenses, pro video, PTZ cameras and EOS R systems."

With a significant amount of new products at NAB Show integrating its extensive product line owned by TASCAM, Joe Stopka, VP of Sales and Market Development at TASCAM anticipates what can be seen in Las Vegas: "Many TASCAM products define the global standard for high-quality recording and playback, as our mixers have been doing, portable recorders and rack-mounted media products since our inception."

Speaking about the role Merlin Distributor will have at NAB Show with his company, Stopka says: "They have a solid base of distributors and resellers, as well as video integration partners throughout Latin America with whom they work with a lot of confidence and professionalism, so it will be an excellent opportunity for everyone to see first-hand the novelties that TASCAM brings to the market."

From booth C4720, JVC Professional Video, the division of JVCKENWOOD USA Corporation will present among the unveiled at the moment its new KY-PZ540 series PTZ camera with 40x zoom. These PTZ cameras that incorporate this focal depth, the KY-PZ540 and KY-PZ540N feature the integration of NDI HX3 capabilities and are designed with JVC's 4K imager. The cameras also feature JVC. JVC's renowned technology: Variable Scan Mapping, which dynamically scans the 4K sensor to produce a smooth, lossless image transition of up to 40x in full-resolution HD. These cameras are ideal for large event spaces and cases where zooming in from a long distance is necessary.

Firmware version 3 will also be released for its award-winning KY-PZ510 and KY PZ510N CONNECTED CAM PTZ cameras. With this latest free update, users now have access to five different Auto Tracking settings, including Standard, Area, Stage, Wide Area, and Fine Adjustment options. The new firmware will also make it possible for users to set presets for exposure, color, and image, among others, a feature that will be released on all NDI-compatible JVC PTZ cameras.

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A free firmware update for the JVC RM-LP100 remote camera controller and web interface is also available, which can now be used to send Auto Tracking commands for the cameras via WEB API. In addition, while in auto tracking mode, the controller can be used to select an individual or configured tracking.

And finally, JVC will have special guests, including NDI Technical Director Roberto Musso and vMix Senior Systems Engineer Heath Barker, where their participation will focus on the benefits provided by solutions for remote production workflows, using portable cameras, JVC PTZs and other video production tools, in addition to having the Merlin Distributor team there and Sergio Constantino, General Manager – Latin America Operations of JVC who tells us: "As always Merlin will help us with the demand of Latin American resellers at our booth during the NAB Show" – adding – "They always collaborate strongly with the promotion of JVC products, and we are projecting a very positive 2024"

AJA Video Systems is once again at the NAB Show, again in the new South Hall at booth SL3065 in the main hall, where you can find the entire product line that the company offers to the market, get hands-on demonstrations and have answers to all the questions that visitors have from AJA's product and workflow experts together with the team of executives of Merlin Distributor.

It will be showcasing among its diverse offerings, starting with its new Stream Deck software for HELO Plus showcased at NAB 2024 that enables affordable control of the H.264 streamer/recorder, which is the software for the compact H.264 streaming and recording device HELO Plus allows streamers or AV professionals to use Elgato's popular Stream Deck desktop controller to control HELO Plus easily and immediately via hardware.

Manny Rosado, Territory Manager and Field Specialist of AJA Video Systems assured: "Merlin Distributor has been managing AJA's business in Latin America, and they have done it as a master distributor who deals with an entire region, which includes different countries and markets" – highlighting – "They have really significantly grown AJA's sales in Latin America, So I am sure that they will continue to do a very good job during 2024 growing our company's presence even more in the region"

Merlin Distrinbutor representatives will be available for discussions and advice at the Telycam stand (SU6029) within the show, where those interested will also be able to see all the novelties that the company brings to the market.

It will have novelties such as the Telycam Explore SE UHD PTZ camera that features a 1/1.8o CMOS sensor with 9MP resolution and an impressive 30x optical zoom with a wide 60° horizontal field of view. Advanced features including 12G-SDI single-link connectivity and genlock enable seamless integration into broadcast environments ranging from newsrooms and production studios to live sporting events, while SFP support enables scalable and in-band connectivity, including fiber infrastructures. Explore SE also offers a state-of-the-art image processor; AI-powered Auto Tracking; simultaneous NDI and NDI-HX bandwidth output for IP-based media transport; and support for the Free-D protocol to transmit accurate camera positioning data to VR/AR graphics and production systems.

In Telycam's video conferencing webcam portfolio, the Meet+ 100 provides 4K resolution with AI autofocus and a built-in omnidirectional microphone. Meanwhile, Telycams top-tier Meet 200 webcam offers 4K resolution, a 120° field of view, 4x digital zoom, auto-framing, dual beam transmission microphones with autonomy of 5 meters, and is certified by Zoom for use with Zoom rooms.

Aaron Xia, CEO of the company says about the work they will do at the NAB Show: "Telycam is delighted to carry out this work with Merlin Distributor, continuing with the expansion of our sales channels in Latin America clearly knowing the position in the market that they have and that they are in perfect harmony with the work plan that we have outlined for the future".

Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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