Latin America. A virtual event brought together a large number of distributors from the Canon region and its Master Distributor, Merlin, in what was an excellent opportunity to introduce all resellers to Canon's professional product line and answer their questions.
The meeting was led by Víctor Dupret, who works as Latam Account Manager – Canon Specialist at Merlin Distributor and was accompanied by Angela Paleari, Marketing Director of the Broadcast & Cinema Division of Canon do Brasil; as well as Carlos Teixeira, Professional Product Account Executive, and Clecio Silva, Product and Pre-Sales Specialist at Canon.
Introducing the presentation, Dupret said: "Canon has an incredible portfolio that includes many solutions ranging from cinema cameras, mirrorless, camcorders, PTZ, monitors and a wide variety of lenses for cinema and broadcast."
He then gave the floor to Texeira, who gave a presentation of the structure of the Professional Imaging Solutions (PIS) division of Canon do Brasil, which is part of the brand's professional products business in the TV and Film area, supporting professional imaging solutions. With Fabio Zuccaratto Migotto at the helm as Manager, it is made up of Texeira himself and the aforementioned Paleari and Silva along with Marco Guimarães (Sales Pipeline Company), Israel Paulino (Rental and CPS), Ana Bityu (Trainee).
Then it was Paleari's turn, who referred to the company's marketing plan for this year. "We adopt a 360º strategy that is based on some pillars such as propaganda, on/offline media, events and fairs, trade marketing, products, communication consultancy, actions in digital media and social networks, public relations and branding, as well as associations and sponsorships that are very important to us," he explained. After sharing details of each of the pillars, he announced the calendar of events in which the company will participate during 2024.
Dupret and Silva were in charge of presenting the 6 categories of the brand's Professional Imaging Solutions product line: 7 camcorder models from the Professional & Consumer Video line; 5 models of PTZ cameras; 5 models of EOS cameras; more than 30 models of Broadcast & Cinema Lenses; 5 models of Mirrorless; and 9 models of 4K HDR displays.
Camcorders professional & consumer video: As far as camcorders are concerned, Dupret assured that they are all 4K UHD; pointed out that all those that include a 5 at the end of their name have SDI output (3G 0 12G); and that the entire line uses SD cards.
Of particular note was the top-of-the-line camcorder, the XF-605, which comes with a 1" 4K CMOS sensor. Produce broadcast-quality video Its broadcast quality offers advanced autofocus, connectivity, and streaming options for demanding productions. It also has professional optics and controls, shared color technology and the brand's free multi-camera control app.
Continuing with the medium-sized models, he referred to the XA75 and XA70 models. Basically, it's the same camera, only the first one has SDI output and the second one has HDMI output. They are compact and suitable for journalism and documentaries; Professional, they are intuitive to use. It features a 1" 4K CMOS sensor and a DIGIC DV6 image processor provide high sensitivity and low noise, incorporating a low-distortion 5-axis Dynamic IS stabilizer. It also records in XF-AVC 4K UHD from 160Mbps to 25P and Full HD from 45Mbps to 50P/50i/25P in 2 SD, SDHC and SDXC card slots.
At the Entry Level level, the HF-G70 records high-quality UHD 4K 30 video and comes with a powerful 20x optical zoom, image stabilization technology, and Mini-HDMI output recording.
In the same vein, Silva exhibited the XA-65 and XA-60 models that dye 4K 1/2.3 type CMOS. With advanced autofocus, 20x optical zoom and 5-axis stabilization, 3G-SDI, HDMI output and UVC streaming.
PTZ CAMERAS: When talking about PTZs, Dupret singled out the top model: the CR-N700. With 12G-SDI connectivity and support for NDI, FreeD, and other standards, it features class-leading autofocus. It has a powerful 4K type 1" sensor and a DIGIC DV7 processor with Dual Pixel AF. Stream broadcast content in 4K60P and HDR quality over a wide range of IP protocols.
He then referred to the CR-N500 which, with similar characteristics, produces high-quality images with low noise, even with a minimum illumination of 1.5 lux; it also did the same with the CR-N300, whose sensor is 1/2 3" with hybrid AF, 20x optical and digital zoom. And in addition, it distinguished the new CR-N100 4K NDI camera model with 20x zoom, which captures video up to UHD 4K30 / 1080p60 and features an 8.29MP 1/2.3" CMOS sensor with hybrid autofocus.
Another of the products exhibited by Silva was the RC-IP100 control panel that uses the pan, tilt and zoom functions in a simple way through a multifunction joystick and an intuitive touch screen with which it is possible to operate up to 100 cameras via IP.
When it came time to talk about the Cinema EOS cameras, it was stated that all of them record Internal RAW, that two models have RF-Mount and that they receive firmware updates on a regular basis. It was highlighted that, since 2018, this line has been approved by Netflix.
EOS CAMERAS: The first to be introduced was the compact EOS R5C, which captures stunning 8K video and detailed 45MP photos; it was then followed by the EOS C70 which offers RF mount technology and features a Canon DGO 4K Super 35mm sensor. With 12-bit RAW recording, 4K 120p slow motion, high dynamic range, and Eye AF. It comes with dual SD card slots.
BROADCAST & CINEMA LENSES: Within the wide range of lenses in the broadcast line, Dupret placed emphasis on the high-end 4K UHD-DigiSuper 27 (UJ122x8.2B) suitable for 2/3 sensor with 122x zoom, which is ideal for HDR. It also did the same with the CJ18ex7.6B Kase S model with 18x zoom ratio, appropriate for HDR Shooting; and with the 4K UHD-DigiSuper 27 (UJ27x6.5B) with 27x zoom, HDR performance and a 16-bit output to support virtual systems.
As far as Cinema is concerned, the compatibility with all camera manufacturers, the provision of servo system lenses and the fixed aperture condition for Super 35mm and Full Frame lenses were highlighted.
Mirrorless: Of the Mirrorless models, Dupret focused on the EOS R3 which comes with a Full Rame CMOS back-illuminated stacked sensor, 30fps burst rate, high-speed burst up to 195fps, maximum ISO of 102,400 and 24-megapixel resolution. It also did the same with the EOS R8, which comes with a 24.2-megapixel full-frame sensor and offers responsive low-light performance. Capture 4K video up to 60p and create Full HD slow-motion effects at 180p.
Professional 4K Monitors: They announced that Canon owns a line of 27" professional 4K HDR monitors with 3840x2160 panels, advanced HDR monitoring, unmatched image quality that meets Dolby Vision and EBU Tech 3320 standards. They offer between two and four 8K-compatible displays for seamless multi-camera monitoring and high-resolution workflows. With HDMI input and 12G-SDI terminals, it provides uncompromising connectivity and can be linked to multiple devices.
Before concluding, they gave an account of Canon's new XC Protocol, which from a remote controller such as the high-end RC-IP1000 allows the integration of PTZ cameras into new and existing production environments, as well as HDMI and the USB Video Class (UVC) transmission standard, which makes it possible to use -for example- PTZs for web conferencing systems by connecting them to a PC via a USB port. It also allows you to control the EOS C500 Mark, EOS C300 Mark, EOS C70 and even the XF-605 cinema cameras.