Uruguay. Panasonic landed in Uruguay as part of its Road Show 2023 under the slogan "Panasonic projecting your future" with the realization of an event at the aLoft Montevideo hotel for the professional industry together with its distributor in the country: Onalur and its official master distributor in the continent: Merlin Distributor.
The purpose of the conference was to bring its new technologies to the Uruguayan market, with the participation of audio and video professionals from Uruguay and the presence of Rodrigo Costa, sales manager of the professional division of Panasonic and the pre-sales engineer Maciel Albuquerque, which added to the presentation of new Panasonic products for the market, They gave lectures and explained the strategy and commercial policy of the Japanese company for the market.
"We were able to review the important points of our commercial policy and explain the strategy we are implementing to improve the generation of demand and attention to our customers, in addition to discussing the joint actions we can take to develop the market in the best way," explained Rodrigo Costa, Sales Manager of Panasonic do Brasil -Adding- "Of course also showing the latest technological innovations introduced by Panasonic, putting a special focus on the new PTZ camera model AW-UE160".
Within the wide range of Panasonic audiovisual products and solutions for the sector, the new robotic cameras AW-UE160 and AW-UE50 within its line of PTZ cameras were highlighted, as well as its AG-CX350 and HC-X2 camcorders, in addition to the presentation of various success stories in the Latin American market.
In the case of the AW-UE160 camera, visitors could see a hi-end camera for a specific customer profile, added to the AW-UE50 which are the two cameras mainly in which Panasonic put the focus in this presentation, which are cameras that are having an important acceptance in the market, in addition to the rest of this range of professional products offered by Panasonic to the market in this line, as are the AW-UE80, AW-UE100, AW-UE160, AW-UE50 and AW-UE20 cameras, all these models that Panasonic has in its successful line of PTZ cameras that is celebrating its 15th Anniversary in the market.
Rodrigo Costa highlights the increase in sales of PTZ cameras that Panasonic has had in the market. "We achieved an increase of 176% compared to fiscal year 2021, where remote camera projects in 2022 contributed to important sales, maintaining the idea of growth in sales in this 2023 and focusing on the sale of remote cameras, being in the case of Broadcasters with studio cameras to PTZ camera with the new UE160, and in both the education and corporate market segment with our mid-range PTZ cameras" - adding from the other range of cameras - "In the case of camcorders were the ones that contributed the most to the sales achieved by Panasonic, as well as the very competitive prices of studio cameras that supported us to win more projects in the region".
In the case of the new Panasonic HC-X2 4K camera, it offers the possibility of taking sports video productions, events or documentaries to the world of 4K, with connectivity, video quality up to UHD 4K60 with live transmission, 15MP MOS sensor 1 "OIS + 5-axis hybrid. It has a 25.4 mm wide-angle lens, 3.5 "LCD screen and 20x optical zoom, 4K 24x / HD 32x i.Zoom, in addition to working with built-in Wi-Fi, 120 fps slow motion and cable with 2 XLR audio inputs and has the option of wired remote control recording in MP4, MOV, AVCHD in two SD slots, being a high quality product that has had a great reception by the industry.
In the same way, and as it has been doing in each country visited by the Panasonic Latin America team, visits and meetings were made with important clients to develop personalized presentations in the users' own facilities.
For Hector Sumi, CEO of Onalur: "The event was quite good, we have seen that all visitors are potential customers. In addition, in the visits we have made to some television stations we had a lot of interest in the line of PTZ cameras "- expanding on the presence of the Japanese brand - "Panasonic always had a good presence in the professional market of Uruguay, we are very well positioned with the brand and with the support that Merlin Distributor gives us as master distributor for Latin America, so I could say that today we have a fairly developed market with Panasonic product on the market."
Finally, along with his presence at the event in Uruguay, Jorge González, Latam Account Manager of Merlin Distributor said: "The Uruguayan market is very professional and competitive. We have seen a great interest by all present, and we are very grateful to Panasonic-Onalur who again facilitated this type of meetings where they could see first-hand the solutions through the product demonstrations, which with this makes Panasonic's offer much more powerful still, when it offers a showcase where the public sees their equipment working and ensure by their own eyes of the quality and capabilities of the products before making the decision." - concluding - "We have an excellent distribution channel in the country that works with high professionalism in customer service and after-sales support demonstrated the reason for its important trajectory in the market. Our commitment as Merlin is to continue accompanying you with all our support for the continuous evolution of your business, which is always our goal."
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