Latin America. Artificial intelligence, AI, and, in particular, chatbots like ChatGPT, have revolutionized the world of video marketing and the Ad Tech sector, providing a number of benefits for businesses looking to improve their online presence and their ability to reach customers more effectively.
"According to data from the international consultancy Research And Markets, the global digital marketing industry was valued at 531 billion dollars. In addition, it is estimated that this figure will increase to US $ 1.5 trillion by 2030, which shows that the sector is constantly growing and changing, which is why it is necessary to be updated in terms of technological solutions, "says Indiana Quiñones, Country Manager Southern Cone of SunMedia.
In this context SunMedia, The global Attention Platform -the largest AdTech leader in the Spanish market and partner of the main national and international agencies- shares the five keys to enhance video marketing through Artificial Intelligence:
1 . Content personalization: Chatbots like ChatGPT use advanced natural language processing (NLP) techniques to analyze and understand users' needs and preferences in real time. This makes it possible to deliver highly personalized and relevant video content that resonates with your target audience, which can significantly improve engagement and conversion rate.
2 . Increased advertising efficiency: AI allows businesses to optimize their video advertising and create highly targeted and effective advertising campaigns. By using advanced algorithms and data analytics, businesses can accurately identify and segment their target audience and deliver personalized ads at the right time and place. This can save businesses time and money by avoiding ineffective advertising.
3 . Improved user experience: the use of AI allows you to interact with users in a natural and conversational way, providing a fluid and pleasant user experience. Users can ask questions, receive quick answers, and get accurate and relevant information about products, services, and promotions easily and quickly. This can improve user satisfaction and foster customer loyalty.
4 . Improved analytics and measurement: AI enables businesses to collect and analyze large amounts of data in real time. This can help companies measure the effectiveness of their advertising campaigns and identify patterns and trends in user behavior. By better understanding their target audience, businesses can adjust and improve their video marketing and advertising strategies to maximize their impact.
5 . Process automation: The use of artificial intelligence can perform a wide range of tasks in an automated manner, which can save time and resources for companies. For example, chatbots can answer frequently asked questions, schedule appointments, conduct surveys, and provide basic technical support. By automating these tasks, companies can focus on more important and strategic activities for their business.