Please wait, authorizing ...

Don't have an account? Register here today.


Five keys to empowering video marketing with AI


Latin America. Artificial intelligence, AI, and, in particular, chatbots like ChatGPT, have revolutionized the world of video marketing and the Ad Tech sector, providing a number of benefits for businesses looking to improve their online presence and their ability to reach customers more effectively.

"According to data from the international consultancy Research And Markets, the global digital marketing industry was valued at 531 billion dollars. In addition, it is estimated that this figure will increase to US $ 1.5 trillion by 2030, which shows that the sector is constantly growing and changing, which is why it is necessary to be updated in terms of technological solutions, "says Indiana Quiñones, Country Manager Southern Cone of SunMedia.

In this context SunMedia, The global Attention Platform -the largest AdTech leader in the Spanish market and partner of the main national and international agencies- shares the five keys to enhance video marketing through Artificial Intelligence:
1 . Content personalization: Chatbots like ChatGPT use advanced natural language processing (NLP) techniques to analyze and understand users' needs and preferences in real time. This makes it possible to deliver highly personalized and relevant video content that resonates with your target audience, which can significantly improve engagement and conversion rate.

2 . Increased advertising efficiency: AI allows businesses to optimize their video advertising and create highly targeted and effective advertising campaigns. By using advanced algorithms and data analytics, businesses can accurately identify and segment their target audience and deliver personalized ads at the right time and place. This can save businesses time and money by avoiding ineffective advertising.

- Publicidad -

3 . Improved user experience: the use of AI allows you to interact with users in a natural and conversational way, providing a fluid and pleasant user experience. Users can ask questions, receive quick answers, and get accurate and relevant information about products, services, and promotions easily and quickly. This can improve user satisfaction and foster customer loyalty.

4 . Improved analytics and measurement: AI enables businesses to collect and analyze large amounts of data in real time. This can help companies measure the effectiveness of their advertising campaigns and identify patterns and trends in user behavior. By better understanding their target audience, businesses can adjust and improve their video marketing and advertising strategies to maximize their impact.

5 . Process automation: The use of artificial intelligence can perform a wide range of tasks in an automated manner, which can save time and resources for companies. For example, chatbots can answer frequently asked questions, schedule appointments, conduct surveys, and provide basic technical support. By automating these tasks, companies can focus on more important and strategic activities for their business.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

No thoughts on “Five keys to empowering video marketing with AI”

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Suscribase Gratis

MinTic de Colombia anuncia inversión en TV pública y medios comunitarios

El Canal regional TELEANTIOQUIA y el Ministerio de Tecnologías de la Información y las Comunicaciones de Colombia, anunciaron el inicio de la producción de la serie del personaje Cosiaca. En el evento, el Ministro TIC Mauricio Lizcano destacó la inversión en la televisión pública del país y el impulso que están dando a los medios comunitarios. También anunció una importante inversión de casi US 50 millones para financiar la conectividad de fibra óptica y satelital para las áreas rurales del departamento de Antioquia. #TVyVideo #Televisión #Broadcast #Tecnología #SoyIntegrador #IndustriaBroadcast #TVPública #MediosComunitarios

Top 3 noticias más importantes de la semana en la industria de TV, video y radio

En las noticias de la semana en TVyVideo+Radio, hablamos del nuevo motor de búsqueda de música basado en IA de Megatrax, Juan Ignacio Punyed explicó los detalles del proyecto realizado por Telos Alliance en el SISTEMA PÚBLICO DE RADIODIFUSIÓN DEL ESTADO MEXICANO, y los ganadores de la convocatoria Abre Cámara 2024 del Ministerio de Tecnologías de la Información y las Comunicaciones. #TVyVideo #Televisión #Broadcast #Tecnología #SoyIntegrador #Radio #IndustriaBroadcast

Top 3 noticias más importantes de la semana en la industria de TV, video y radio

En el recuento de las noticias de la semana en TVyVideo+Radio, destacamos la nueva regulación para la televisión colombiana que emitió la Comisión de Regulación de Comunicaciones - Colombia, el aniversario de LUMA Media Solutions y la disponibilidad en teléfonos Android de la aplicación Camera de Blackmagic Design. #TVyVideo #Televisión #Broadcast #Tecnología #SoyIntegrador #IndustriaBroadcast #TOP3

Visita a MEDIA5 durante NAB SHOW Las Vegas 2023

Entrevista con MOISES MARTINI Empresa: MEDIA5 Realizada por Richard Santa Evento: NAB SHOW Las Vegas Abril 2023

Visita a LIVEU durante NAB SHOW Las Vegas 2023

Entrevista con JOSÉ LUIS REYES Empresa: LIVEU Realizada por Richard Santa Evento: NAB SHOW Las Vegas Abril 2023
Load more...

Ultimo Info-Boletin