Latin America. While Pinnacle Group has a presence throughout Latin America, Brazil is its main pillar. Ricardo López, CEO of the company, highlighted that, compared to the rest of Latin America, there are some significant differences in terms of technological trends in the audiovisual industry in Brazil.
"Brazil has led the production and adoption of content in 4k-8K and now 12k resolution in the region, which may be due in part to its position as one of the main audiovisual markets in Latin America. In addition, in terms of live video streaming, Brazil has been a pioneer in the adoption of high-quality streaming technologies, which has led to the realization of important online and live events, such as music and sports festivals. In general, Brazil is at the forefront in some specific technological areas in the audiovisual industry, while in other areas it is still in the process of adoption and development," he said.
This scenario allowed Pinnacle Group to close a successful 2022, with a significant increase in sales and improving its positioning. In addition, they expanded their market presence and have attracted new customers and brands, which has increased their regional recognition as a company.
"Companies that turned to streaming have experienced a significant increase in demand for their services. The demand for streaming services has also led to an increase in the production of original content, which has created new employment opportunities and generated a positive economic impact. Luckily Pinnacle Group has the distribution of the most important brands and products for the realization of content for streaming, "said Ricardo López.
And he expects that by 2023, technology will continue to advance by leaps and bounds, driving innovation and adoption of more efficient and cost-effective solutions. "In this sense, it is expected that in 2023 more and more technologies such as artificial intelligence, augmented reality, cloud and 5G will be adopted. Globalization and digitalization have allowed markets to expand and diversify more and more."
Finally, about NAB Show 2023, the CEO of Pinnacle Group indicated that "It will be an honor and a pleasure for me to be able to participate in this very special year, in which NAB celebrates 100 years of existence. I feel fortunate to witness this historic milestone in the life of NAB, and to share with you the joy and pride of this achievement. I look forward to seeing all that NAB will continue to accomplish in the coming years, and I am confident that their work will continue to be vital and impactful to the broadcasting industry and society at large."
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