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The live streaming experience is the future of eCommerce

 live streaming

Mexico. Live streaming is one of the most important trends for eCommerce in 2023, seeking to drive real-time product acquisition, even above hyper-personalization. This is highlighted by CleverTap the SaaS B2B platform.

Nowadays user browsing records offer relevant data with which strategies are designed to retain users within mobile applications, however, in these futuristic experiences customers interact with the seller, while he transmits a live video so that the buyer has a greater understanding of the product, directly influencing the purchase at that time.

CleverTap specialists confirm that there are endless categories that could adapt this modality to their marketing campaigns to make them more successful. According to AMVO data, in 2022 Mexico reached $528 billion pesos with an increase of 23%, compared to 2021. The organization points out that, although we are one of the countries with the highest growth rate, there is still a long way to go in the field of eCommerce vs. total sales, where it generated 13.4 percent, reaching other markets such as the USA and Japan.

It is estimated that, to date, around 63 million Mexicans acquire services and products on the Internet. This phenomenon has been shaped thanks to the perception of users, of which 7 out of 10 reported feeling safe buying with this method, as well as satisfied. Other factors that influenced eCommerce to boom last year were free deliveries, discounts and also the option of interest-free months.

- Publicidad -

There is a great inclination, on the part of customers, to offer shipments with ecological or reusable packaging, as well as the sale of second-hand products. For any user who ventures into the world of electronic commerce CleverTap recommends that you be guided by the application during your purchase navigation until you are self-sufficient, in this process the application can provide you with information about after-sales or how to make a return, in principle, so your habits will be identified. In this way, the platform will formulate notifications based on the interests of the user and will discover the opportune moment to send them and avoid overwhelming him.

CleverTap specialists insist that in addition to issuing hyper-personalized messages to customers, it must be ensured that the experience in the application on the website is a unique unified experience, personalized to meet the needs and desires of that unique individual.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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