Latin America. TelevisaUnivision announced that its new global streaming service ViX, which will launch on March 31, will be available on the Roku platform in the United States and Latin America.
As part of this agreement, Roku remotes will have a button dedicated to ViX in Latin America. Across the continent, ViX's free AVOD channel will be launched on the Roku platform with more than 100 channels, an electronic programming guide and extensive VOD content experience.
"Roku has been a great partner for our streaming products, and we are pleased to expand our relationship with the new ViX, the world's largest Spanish-language streaming service, which provides 40,000 hours of a wide variety of entertainment, sports and news content to a single streaming destination for Spanish speakers," said Adam Waltuch. Senior Vice President of Streaming Alliances at TelevisaUnivision. "With this new distribution agreement, we are bringing ViX to a massive audience and working with a market leader across the region."
With the launch of ViX on March 31, TelevisaUnivision's previous streaming offering will be consolidated into the new service: current Roku users in the United States who have the PrendeTV channel, and in Latin America who have the old Vix channel, will be redirected to the new AVOD ViX channel, in order to enjoy the more than 40,000 hours of great content available at launch.
"We are excited to welcome the new ViX channel to the Roku platform in the United States and Latin America and bring this unparalleled library of Spanish-language content to the homes of millions of Roku users," said Adriana Naves, Director of Content Distribution for Latin America at Roku. "By adding the ViX shortcut button to our Roku remotes in Latin America, we will make it even easier for Roku users to access all the great Spanish-language programming offered on ViX."
ViX's AVOD channel is expected to be available on the Roku Channel Store in the United States, Mexico, Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Nicaragua, Panama and Peru starting March 31. The ViX shortcut button will be introduced on Roku remotes and Roku TV models only in Latin America in the coming weeks, allowing users to enjoy ViX content easily and quickly on their Roku devices.
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