Latin America. With a reach that reaches 95% of the region's population, television has a unique importance, being the main source of reliable information, entertainment, generating purchases and sales with high levels of engagement, interaction and debate with the audience.
A special survey conducted by Kantar IBOPE Media in commemoration of World TV Day shows that Latin Americans consume 5:57m of content daily in the medium. The data take into account television consumption in Argentina, Brazil, Chile, Colombia, Ecuador, Mexico and Peru.
Strength and credibility
Films and news are the genres most consumed by Latin American audiences, 87% and 83% respectively. Sports programs, telenovelas, national or foreign, and series complete the top 5.
"At a time when we are bombarded with information everywhere and at all times, television remains our trusted source of information. What comes out on the big screen, is guides all the conversations and news on the other platforms," explained Antonio Wanderley, CEO of Kantar IBOPE Media for the entire region.
He added that "If before television was restricted to the time when the family was inside the house around the big box in the living room, today television is with the population throughout the day, wherever it is, there will always be someone watching a video."
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