Chile. The changes in the behavior of audiences given the irruption of social networks and the offer of multimedia content "a la carte", pose to television in general, including the National Television Council, the obligation to adapt to this new reality. This was raised this morning at the "CNTV International Seminar 50 years: Regulatory challenges", which was attended by international experts.
"In the current scenario we see the obligation to adapt to this new reality that has come to stay, being necessary to update the regulation and the sectoral institutionality itself," said Catalina Parot, president of the CNTV, when welcoming the meeting.
"This seminar is a step in the direction of convening and participating in an in-depth debate, with regulators and regulated, with academia and experts; and with the people who, forming the audiences with different sensitivities and demands, are and should continue to be our main focus of concern," he added.
The international meeting began with the presentation of Francisco Carvajal, CEO Pacific Cluster of Kantar IBOPE Media, on the state of television in Latin America and its "strength" as a medium in the region. "Television is more alive than ever. Television consumption is increasing, both in Chile and Latin America. Compared to last year, Chilean consumption has grown almost 30%," said the audience expert.
The seminar continued with the presentation on the "Regulatory Models of Media Convergence" by Joan Barata, Intermediary Liability Fellow, stanford Cyber Policy Center, who referred to regional and international standards that regulate audiovisual content and the importance of preserving freedom of expression.
In turn, Nicolás Flores, from the strategy and policy unit of the Communications Office (Ofcom) of the United Kingdom, presented the characteristics of this regulatory body, and explained the main regulatory challenges and changes that it faces today. "The British government is soon to deliver an official position of regulation of the main platforms, after several public consultations," he said.
Finally, Hernando Rojas, Director of the School of Journalism and Media Communication of the University of Wisconsin-Madison in the United States, presented on the current scenario of communication in a context in which the audience receives increasing stimuli, social and communicative processes are accelerated; it moves from linear communication to network communication and disinformation and distrust grows. The expert emphasizes the importance of having new management indicators in communicative environments that represent society as a whole.
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