It is important to find a suitable partner to guarantee a perfect production, which takes care of every detail, from pre-production, staging, post-production,
Juan Pablo Morales Sarmiento*
Digital video technology has continued its rapid advancement by offering increasingly robust, higher performance and reliable alternatives.
Such are the cases of proposals such as Applicaster, which offers a whole range of possibilities for a publisher to distribute and monetize its content with its audiences through the creativity offered by mobile technological development; or Edgeware and Phenix, which have oriented their development to the elimination of latency, making the livestream an experience closer and closer to real time.
In the same way, audiences have evolved, looking for more engagement in the content they consume and more creativity from publishers when it comes to communicating. This undoubtedly becomes a challenge that begins in pre-production, for all those who offer sports, courses or academic conferences live online.
Pre-producing creatively
The secret of a live online experience also begins with pre-production, as well as the delicate follow-up to a checklist of activities that guarantee three basic things: an adequate audience, a perfect production and a coherence in continuity.
For this, the starting point in a pre-production must also include, outside of the writing of the logline and the objective of the event, the marketing and communication strategies that guarantee that the target audience will connect to the experience.
Depending on your goals, the characteristics of your followers and the impact you seek to have, you will also have to choose the right medium, either through a private platform, Facebook Live or Youtube, among others,
Pre-production should also include strategies to engage its users, especially in a universe where they are one click away from being distracted by content, for sure, more entertaining.
Using mechanisms of interaction with users for the exchange of information can be an alternative way to keep their attention. The invitation to make live comments or the realization of contests, raffles or surveys, are appropriate alternatives.
For this there are also simple tools, such as the chat of the platforms themselves, as well as the possibility of using synchronized interactive players that allow the exchange of information within the video experience itself.
Any marketing mechanism, whether digital or not, that helps promote the webcast, must be planned in advance to ensure maximizing audience and impact results.
In some cases, certain content may be of public interest, so that local media can become a wonderful ally to publish your player. Therefore, maintaining public relations practices with publishers, bloggers and influencers can be highly recommended.
It is important to find a suitable partner to guarantee a perfect production, which takes care of every detail, from pre-production, staging, post-production, as well as the mechanisms after each event that seek to strengthen the impact and continue to increase the audience.
The use of platforms that have DVR and that also publish the video on demand immediately, allow the impact of communication to be continuous and that the event does not end its impact in real time.
Every decision made in pre-production is final to achieve your goals. Only in this way will it ensure a coherent and effective long-term strategy.
*Juan Pablo Morales Sarmiento is the CEO of Nuevos Medios Entertainment. You can contact him through his Twitter account @JuanPMoralesS
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