Colombia. Yerbabuena Films launched the digital content and entertainment platform www.sinfiltrodigital.com. Thanks to this resource, consumers of the digital age have different formats of web series, characters and themes in one place, within reach of their mobile devices, accessing and subscribing for free on the website.
Due to the interest in exploring the digital world in a different way, Sin Filtro Digital is created as a meeting point for both young talents (actors, models, creatives, musicians) and for brands that want to reach the digital public by breaking schemes. This interactive platform seeks the need to create and produce fresh content, with various themes, stories and impactful characters aimed at different niches of audiences "on the go", willing to consume digital formats.
This platform is generated from one of the most used hashtags on Instagram: #SinFiltro, making itself understood as a space that does not exclude and that appreciates authenticity and direct communication with the viewer, with everyday situations that take celebrities out of their comfort zone, showing them in a different and natural way.
For its launch, Sin Filtro Digital has seven contents that are 100% digital from conception, script and production, created exclusively to consume from mobile devices among which are: Digital Instincts, The Ye-Ye's, Vianey Cool Art, Wild Cuisine, Jam Music, Reveal your Playlist and New Talents.
"We are specialists in content creation and, like Yerbabuena Films, for several years we have specialized in "Storytelling". With the creation of the characters, we work for a while on the creative development of the format and then we meet them and, if they like it and feel comfortable, they complement it with their ideas, their charisma and with their experience in each field, "explained Claudia Cruz, founder, producer and general manager of Yerbabuena Films.
Sin Filtro Digital is the next great project of Yerbabuena Films, after the success of the five seasons of the web series #RafaelNovoaSinFiltro which was created and produced in partnership with Rafael Novoa and Adriana Tarud, where it was possible to work with major brands and attract young audiences between 14 and 24 years old.
The production of Sin Filtro Digital seeks to diversify and be in constant creation of new short video content and web series designed to consume on mobile devices, smartphones and tablets for specific audiences and with reasonable production costs within the colombian local market. "We want our audiences to connect emotionally, to be inspired, to feel identified and to find value in the digital content we offer them," says Cruz.
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