International. The Ikan company made a rebrand, which consisted of four key components: brand visuals, Ikan brand message/story, redesigned logo, and a redesigned website to be launched in 2018.
Founded in 2005 in Houston, Texas, Ikan entered the market with monitors and teleprompters for the film industry. Over the past decade, Ikan's offering has expanded to include more than a thousand products, including a full range of lighting equipment, gimbal, camera mount, teleprompters and accessories for both studio and field production.
"After experiencing tremendous growth over the past decade, it's time for our brand and web presence to represent the modern state of our company and the high-quality, high-value products we continue to introduce into the industry," said James Tian, CEO of Ikan.
The company's goal with rebranding and website design expanded beyond aesthetic improvements to include a comprehensive examination of how Ikan was perceived in the industry. The company found that its customers believed in its products, but could not associate a personality with the company.
"It became clear to us that no one really knew who the people in Ikan were. Our customers valued our products and customer service, but we had to put a face to the company," said Inez Moriarty, vice president of brand and marketing. "We needed to tell our story in a clear and powerful way that would strengthen our position in the film industry."
Ikan has adopted a new slogan: "because we're filmmakers too". The slogan encompasses the knowledge that Ikan employees are comprised of experienced professionals who understand their customers' daily challenges.
As part of the makeovers, the company's website will have a new version in 2018, which will include an improved user experience across all devices, an enhanced e-commerce platform, an updated user interface, and a focus on storytelling from brand partners.
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