Mexico. With the solutions that were launched during NAB Show 2017 -exhibition held last April in Las Vegas-, Ross Video achieved one of its market objectives: to now present its developments to customers in Mexico and Central America, this during Expo Cine, Video and Television 2017, held in Mexico City from July 12 to 14.
Jason Barden, Sales Director for Latin America at the company, said: "It is the best edition of Expo Cine, Video and Television 2017 that we have done at Ross Video; the three days has not decreased the volume of customers who have visited. Most had a waiting line to see the Inception News and Graphite demos. We have a very large space, always full and spectacular; I'm very proud to be here with the brand."
Commenting on the company's solutions, Barden said: "The most important product for the LatAm market – which we present at NAB – is the Graphite, our all-in-one production solution, which includes playouts, production switchers, chroma keys, multiviewers, and audio console, all in one box, but it is a system that does not do all the processing on one CPU, it's a real production switcher with its own Linux operating system with a real audio console, and a very powerful graphics system."
He said: "This product is making a lot of noise in this market, in fact here on the third day of the show we have a list of customers who are waiting for their Graphite systems. And in the opening of new channels in Mexico, which will be concessioned, that's where this solution comes in. In fact for a newscast it is an ideal solution, with a cost-efficient team, they can have the complete solution to put together a studio. Combined with the Inception News we're showing here which is a news system, we have the complete solution for these medium-sized local broadcasters."
Barden concluded: "The second half of 2017 is always the strongest; in the first months projects are put together and in the second semester is when they are closing. I think at the end of the year we're going to see another consecutive year of growth for the company."
Leave your comment