Please wait, authorizing ...

Don't have an account? Register here today.


Difficulties to grow in Latam

It is no secret that more and more manufacturers of systems and equipment for radio and television are looking to reach the Latin American market. It is a number that has grown considerably in recent years. 

But this panorama, which at first glance is positive for the entire industry, has encountered a difficulty that nobody counted on: the relationship between manufacturers and distributors. In recent months I have had the opportunity to speak with several manufacturers who have expressed their dissatisfaction with how difficult it has been to find a committed distributor. 

Some of the problems they point out are the lack of commitment on the part of distributors to promote the brand and unwillingness to adapt to the conditions and requirements of the manufacturer. And this is not a situation of a specific country, it is generated throughout the region.

On the other hand, when consulting with the distributors, they stressed that the difficulties with the manufacturers are presented by the conditions for representation, mainly in the requirement to acquire a large amount of equipment, without being clear if they will be well received in the local market, which translates into a great risk for their businesses.

- Publicidad -

A middle ground must be found to this situation as soon as possible, because, although it is a commercial relationship between private parties, its consequences end up affecting the entire industry, because manufacturers simply desist from being in our market.

You can send me your opinions and comments on [email protected]

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

No thoughts on “Difficulties to grow in Latam”

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Suscribase Gratis

Radio Systems Summit - Bienvenida

Bienvenida al Radio Systems Summit a cargo de Richard Santa, Editor de Tv&Video+Radio

Sesión 1: Transmisión Segura de audio sobre IP.

Raúl Hun, Sales Manager - Latin America y Canada - Comrex

Sesión 2: Enrutado y mezcla de audio sobre IP para radio con Tecnología AEQ - DANTE

Casi todo el equipamiento técnico que encontramos en una Radio se puede conectar por IP, por eso toma tanta importancia tener un conocimiento ampliado sobre el enrutado de AoIP. Explicaremos en qué consiste el principio de funcionamiento de redes de AoIP multicanal DANTE. Además, ampliaremos la charla con ejemplos concretos y nos centraremos en soluciones como Mesas de mezclas, Matrices de audio, Terminales de entrada salida de audio a una red IP, Audiocodecs para comunicaciones y Sistemas de de Telefonía IP para gestionar las llamadas on AIR o llamadas para coordinación. César Reyna, Gerente de AEQ - KROMA México

Sesión 3: Consola de audio en la nube

Juan Punyed, Sales Director Latin America - TELOS ALLIANCE

Sesión 4: Cambiando el Horizonte de la Tecnología de las Antenas FM

Daniel Bizet, International Sales Manager - DIELECTRIC
Load more...

Ultimo Info-Boletin