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NBCUniversal launches non-linear platforms for its channels

Latin America. NBCUniversal announced the launch of universal Channel Play and Syfy Play non-linear platforms, which will allow viewers to enjoy their favorite series anytime, anywhere.

 From now on, the available catch-up content and library of the successful productions of both channels is enabled through the platform directly from a computer or mobile device, under an authenticated access interface, which will allow subscribers of the operators with which the product has been integrated to access the content.  At this time, the service is located on DirecTV  (Pan Regional), at no additional cost.

"The competition in our industry is getting stronger and trends are changing very quickly. For this reason, we are very excited to join forces with the leading Pay-TV operators in the region to launch these authenticated platforms that bring us even closer to our audiences," said Klaudia Bermudez-Key, senior vice president and general manager of NBCUniversal International Networks, Latin America. "Today's consumer is much more demanding than before, looking for immediate entertainment across multiple screens and responding in real time, so diversifying access to content is key to reinforcing our growth strategy and continuing to lead the market as we have done to date."

Now our viewers will not miss any episode of their favorite series, such as the great productions of Dick Wolf: Chicago Med and Chicago P.D, thanks to the fact that they will find them in catch-up through Universal Channel Play. Meanwhile, Syfy fans will be able to access Syfy Play to catch up with Killjoys, Bitten, and Ghost Hunters.

The launch of Universal Channel Play lay and Syfy Play, join E! Now as part of NBCUniversal's non-linear offering, which will finish consolidating with the upcoming launches of the platforms for Studio Unviersal and Telemundo Internacional.

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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