Few businesses as dynamic as that of television. In fact, globalization has had in place she is its main spearhead. However, power Homogenizer of globalization is countered by the national and regional audiences requiring quotas local content.
Unlike what it happened traditionally, when the international market of television was made on finished products, now it is offer ideas or program structures, designed by groups creative to satisfy the universal viewer. This is a new market, in which, in the midst of globalization, they are respected cultural differences and each country produces its versions Own.
Mix of fact and fiction manufactured in the manner of television, the concept 'format' it was originally given in the genre of realities. Expedition Robinson, Big Brother, Protagonists of Novel and X Factor are examples of formats universal and successful.
At present, this concept is applies by extension also to contests such as Who he wants to be a millionaire and dramatized programs. This is the case. from the telenovela Betty la Fea, by Fernando Gaitán, whose staircase has been sold on five continents, so that each country adapts its own version to the idiosyncrasies National.
They have also become North American series formats such as Desperates Housewive, Who is the Boss, Married... with Children, of which versions have been made in Argentina, Colombia and other countries.
This explosion of formats has generated an extraordinary phenomenon in the industry. His incidence has allowed to develop a lucrative business in countries such as the United States, Holland and England. Latin America has not was the exception, and countries like Argentina have managed to enter to the business of large exporters, thanks to successful products that have been issued in Italy, Mexico, Spain and Uruguay, among others.
It is no secret to anyone that for a television channel is more profitable in time and money, produce successful schemes that have been tested on their respective countries of origin, and not taking unnecessary risks in front of the premiere of a new product whose results are Uncertain.
However, on television today there are no absolute truths regarding this logic of market. Some experts mention that the success of a format depends in certain cases on a correct adaptation, on the how it is programmed, as well as the competition and the tastes of the audience.
Cases like the first interactive Colombian telenovela, Buscando el cielo, that suffered a resounding failure, show that in the industry nothing is written and more if you take into account that in countries such as Mexico and Brazil, this experiment yielded positive results.
Cases have also been filed atypical as the youth soap opera Rebelde Way, of Argentina, whose format was exported and adapted to the several countries, including Mexico, where the production of Televisa Rebelde, achieved very high levels of tuning among the youth, overshadowing the original production, as it was made the telenovela Los Reyes, in Colombia, adaptation of Los Roldán, from Argentina.
It should be noted that the purchase of a format arises from the need that television networks have to cover their grill strips by acquiring the rights to produce and broadcast the program, as well as face attrition own that usually suffer the ideas.
Undoubtedly, the business of the formats have grown by leaps and bounds and their future depends on some factors, but the most important are creativity and the exploration of new opportunities for a business that is starting and what promises.
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