Chile. TV is still the main means of communication, 85% of Chileans are informed through television. The convergence of media was consolidated in the country. Cable, satellite and internet television increased at all socioeconomic levels. Smart TVs went from 27% in 2014 to 35% in 2017. Cell phones with an internet connection exceed 80% of ownership and almost a third of the population uses them to watch TV.
Despite the diversity of devices in the home, Chileans continue to watch open television as a family, according to the IX National Television Survey carried out every three years by the National Television Council, CNTV, released by the President of the CNTV, Oscar Reyes.
"Another relevant fact is the increase in subscriptions to audiovisual services on the Internet (Netflix, Amazon, among others) from 2% in 2014 to 14% in 2017. But despite this increase, free-to-air TV maintains its universal reach. Access to cable or satellite television continues to depend on socioeconomic status. Internet television services have grown, but they are used more among high segments and young people, which is emerging as a new culture of viewing, "explains Oscar Reyes, president of the CNTV.
Information and newsreels
When it comes to learning about Chile, its communes and the world, more than 80% of respondents say they do so through open television. The increase in Internet use compared to 2014 stands out, especially in international issues – from 26% to 33% – while pay TV falls in this area from 34% to 27%. The use of social networks doubled compared to the previous study with 26% of preferences.
With regard to the news, 64% of respondents consider that their duration "is fine", while 31% think that they are too long, especially among the MRI television audience. And as for its evaluation, there are several criticisms, the main one being the suspicion that "certain news is not made known". On the other hand, the positive thing is that an important credibility is observed: "they adequately report on the events in Chile".
The consumption of regional newscasts stands out (64%), mainly among the teleaudience over 26 years of age. These appear as credible and representative of the region. And the criticisms are less emphatic than regarding national free-to-air television.
Increases free-to-air TV satisfaction
41% of respondents said they were satisfied with free-to-air television, a figure on the rise compared to 33% in 2011 and 35% in 2017.
Those who positively evaluate free-to-air TV do so, first of all, for its contribution to entertainment and, later, to information. And those who are dissatisfied (57%), say that "the programs are repeated too much" or that "they do not have much relevant content".
Another relevant fact that the survey reflects is that the audience considers that television influences people's opinion, fundamentally, in their coverage of catastrophes, in politics, the economy, in the opinion about entrepreneurship, electoral participation and the performance of the Government.
Pay TV, on the other hand, has historically presented high levels of satisfaction and remains fairly stable in recent years (76% in 2011, 72% in 2014 and 72% in 2017).
Satisfaction with regional television has also been increasing, from 40% in 2014 to 60% in 2017 and when mentioning its strength, its "contribution to local development and respects the dignity of people" is highlighted.
As for community television, which, although its level of knowledge is still low, since they are just opting for concessions as a result of the Digital TV Law, it is reflected that its consumption is an emerging trend, since a quarter of people watch these channels.
Boys and girls facing technology
In homes where children and adolescents have some technological device, 67% of cases, the cell phone with internet stands out first (48%), then the Tablet (25%) and the notebook (13%).
Among adolescents between 14 and 17 years old, it is observed that a significant percentage own a phone with an internet connection (89%), which decreases somewhat among preteens (8 to 13 years), however, it reaches 55%.
On the other hand, since preschool age, 35% of children have their own technological objects: here the Tablet stands out with 22%, and then the telephone with internet connection (12%).
As for consumption, 13-year-old boys watch a lot of open television, however, they prefer pay TV, when they have access to it. Also noteworthy is the emerging data of Internet television consumption, which borders on 20% in this segment.
However, when talking about the offer of children's programming, 65% demand more children's programs on free-to-air TV, and 21% would like to have an open children's channel.
TV regulation
The number of viewers who claim to have seen inappropriate content remains constant: 32% (same percentage as in 2014). Inappropriate content stands out on free-to-air TV (32%) – due to its massive access – and focuses mainly on sex, violence and reality shows.
The television audience expects television to be regulated -by a public body-, in schedules and contents, in particular, safeguarding some values such as dignity, the training of children, and diversity.
71% of respondents believe that the web portals of television channels should regulate the content to which children may be exposed, and 66% believe that it should be the CNTV who supervises the programs of the web pages of the channels.
Public policies and digital television
62% of people believe that the State should finance quality TV. The television audience is of the opinion that, first of all, it is the owners of the television channels who can improve national free-to-air television. Mentioning secondly, the State, through the National Television Council, as an agent with this capacity.
71% of viewers would like to have a new open channel, preferably cultural and children; more than half (55%) believe that the new canal should be financed with state contributions; and 17% are willing to put a small quota for it, or do it jointly with the State.
As for the level of knowledge of Digital TV, 36% know it. An increase is observed compared to 2014 (32%) and 2011 (14%).
Among the expectations about digital TV, the population would expect – first of all – an increase in educational and cultural programming, followed by greater pluralism and a greater number of children's programs.
The study commissioned by the company Adimark GFK consulted 5,424 people from the main urban centers of the country. Men and women between 16 and 80 years of age from all socioeconomic strata including E, with at least one device to watch television at home.
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