Latin America. The Zeiss company is highly recognized in Latin America for its lenses for photography and film, which have been used in films with great recognition thanks to their quality.
TVyVideo+Radio spoke with Alejandro Alcocer, the company's sales director, who acknowledged the difficulties that have been experienced in the market during 2023 and was positive for the following year.
He pointed out that "As everyone knows, it has been a complicated year for the market, not only Latin American, but worldwide, derived from the strikes that took place in the United States, of writers and actors, which slowed down the industry a bit. However, it wasn't the best year, but we're excited because this new year is going to be a really good year."
The Zeiss representative added that its presence in the broadcast and cinematography market in Latin America goes hand in hand with its distributor Vidiexco, which he pointed out as a main strategic ally.
"We have been working with Vidiexco for several years and we have done very good things together. We are very happy and satisfied with the efforts we have achieved together and excited about everything that is to come. Undoubtedly, they are very important strategic allies," said Alejandro Alcocer.