Mexico. Virtual production (PV) is the future of the film industry, as it is transforming the generation of audiovisual content. It is a set of technologies that allow creators to captivate their audiences through immersive creative environments in real time.
Thanks to this tool, film directors, for example, can explore novel ideas in a virtual environment and make informed decisions before filming on a real stage. In addition, PV allows them to quickly generate controlled environments, reduce recording and post-production times, as well as production costs.
With PV you can work in a more realistic way than with the "green screen", used by some video production companies to record certain scenes, to which later – in the post-production phase – the visual effects are placed.
Unlike this resource, in PV the actor is involved from the beginning, as he interacts in real time with all the elements of the scene (landscape, objects, furniture). This way, the on-screen results are more convincing and realistic.
PV, an industry in continuous growth
According to Global Market Insights, the PV market was valued at over $2 billion in 2022; and is projected to grow at a CAGR of more than 15% between 2023 and 2032. Real-time virtual environments are the main drivers of the industry.
The good news is that Mexico has a one-of-a-kind space. It brings together the latest equipment technologies and systems to develop quality virtual productions. This is MALAK XR (Extended Reality) Studio.
The company responsible is MALAK itself, which since 2014 has been providing innovative 360º production and design services for concerts, film or television.
MALAK, through its XR studio, offers a virtual and extended production stage construction service, whether for filming a series or film, generating a broadcasting studio or captivating its clients' audience in an advertising production.
This company has one of the most experienced teams in the industry to provide personalized experiences, through the fusion of the digital and virtual worlds. To achieve this, they make use of the various PV technologies:
a) Augmented reality (AR). Interactive and immersive elements are added to the space, allowing talent to interact with them in real-time, these elements are only visible through a camera.
b) Mixed reality (MR). Experience that combines elements of virtual reality (VR) and AR to create an environment where digital objects and the real world coexist; This way they can interact with each other.
Virtual reality requires a headset to experience it.
c) Extended reality (XR) is an umbrella term for VR, AR, and MR. It represents a continuum of experiences ranging from total immersion in virtual environments to the overlay of digital elements in the real world.
Thus, XR combines real-world elements with virtual elements, allowing for richer and more contextualized interaction, opening up a range of creative and practical possibilities in fields such as entertainment and education.
By using these techniques, creators and directors who make PV have full control of the creative part, as everything comes together on the production site.
Why MALAK?
Directors involved with PV or looking to create productions using this set of technologies, can have the support of MALAK, through "Turnkey", a successful proposal of solutions that consists of four stages:
1.- Conceptualization.- A consultancy is carried out in relation to the needs of the project, the previsualization and design of the system.
2.- Design.- Scenographic, content and CAD model proposals are presented.
3.- Content creation or supervision and execution.- Involves logistics, system installation, XR integration, training, and documentation.
4.- Accompaniment.- Includes continuous training, support and partnership program.
In addition, MALAK has a group of PV experts to train audiovisual content creators, producers, film directors. Those interested can opt for the following trainings:
● Disguise Fundamental training.
● Disguise Advanced Creative Sequencing training.
● Disguise Advanced Systems Integration training.
● Disguise Specialist Workflows training.
● Cast Software Blacktrax-Disguise Tracking for Media servers training.
● Cast Software Blacktrax-Lighting tracking training.
Importantly, in addition to XR, MALAK offers special event production services, television production design, as well as equipment rental and sales.
The company belongs to a global network of experts who share their passion for visual quality: Evoke Studios (Europe), Cris Mercado Design (Miami). In addition, it has strategic alliances with technology developers, such as Disguise and Epic (Unreal Engine). In this way, MALAK is constantly evolving and at the forefront.
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