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Merlin Distributor will have a strong agenda at IBC 2023


IBC. IBC2023 will be held this year from September 15 to 18 as is characteristic in the city of Amsterdam, showing a new return to one of the industry conventions that have worked in the best way after the pandemic passed.

For this new fair of the professional audiovisual industry, Merlin Distributor, the leading master distributor in Latin America will be maintaining a strong agenda of activities and meetings in the booths of its brands officially represented for the region, both in those of Panasonic, Canon, Datavideo, Sony, AJA Video Systems, JVC, Fujinon and HedBox, where all distributors, business partners and interested parties can meet with the Merlin Distributor team to know all the news of each manufacturer or to have access to the distribution of the products of each brand for their country.

Edson Marion, CEO of Merlin Distributor expresses: "We are scheduling a full agenda with all visitors from Latin America in all the stands of our brands represented at IBC, maintaining the time that all our business partners need at the convention, to meet, make business plans and continue to show our commitment and quality of service that has allowed us today to have a wide network of distributors that work with us and He has full confidence in our business model."

Part of this growth and strong positioning that Merlin Distributor has been maintaining with its business partners and manufacturers in Latin America to which Marion refers, is endorsed by its represented brands, as mentioned by Rodrigo Costa, Sales Manager of Panasonic do Brasil: "They are maintaining a very good performance in sales in Latin America, that together with the distributors of each country in the region we have achieved very important projects achieving very good results. Panasonic do Brasil is very strong, and we maintain the same line of sales growth that Panasonic is achieving worldwide."

- Publicidad -

In this same way says Manny Rosado, Territory Manager Reseller & Engineering of AJA Video Systems: "Merlin Distributor has managed to achieve all the goals that we have always set, it is a really very effective distributor, which respects and complies with the guidelines imposed on it of distribution, obtaining an excellent sales result and an exact model as a distributor that is what AJA wants, and we will be with them at IBC."

Same concept expressed from HedBox, which is a company that manufactures and designs high-performance lithium-ion battery packs, chargers and accessories for the professional photography, film and video market, and which was added very recently to the portfolio of manufacturers distributed by Merlin Distributor in the region, saying Emina Kabic, Co-founder and CFO of HEDBOX Group: "We will be with them at our booth at IBC. We knew the important work that Merlin Distributor is doing in Latin America and therefore we decided that they distribute our entire line of products in the region, even making the decision later to start working only for Latin America, to extend their marketing area and that they can carry out the distribution for potential HEDBOX distributors in the territory of the United States. "

Canon has also awarded the results achieved by Merlin Distributor with the "Distributor of the Year Award in the categories of Professional Video Cameras EOS Cinema, Video camcorders and Mirrorless" and where Fabio Zuccaratto Migotto, Manager of Broadcast & Cinema - Professional Imaging Solutions of Canon do Brasil Industria e Comercio Ltda. who says about it: "This was a new achievement for Merlin, which has been showing significant growth in all Cinema, Lenses, ProVideo and Mirrorless product categories year on year, as well as all of our Canon 4K and PTZ Monitor product lines."

Ricardo Santos, Regional Latin America Sales of Datavideo, said: "We are successfully working with Merlin Distributor throughout Latin America as always, and for this IBC we hope you will visit us where we will be showing workflows using all our new products so that you can see in practice how Datavideo solutions can help you from start to finish".

For his part, Sergio Constantino, General Manager Operations for Latin America of JVC Professional Video Products | JVCKenwood USA Corporation, stressed the important role that Merlin Distributor has maintained in the market for decades: "There are few companies that have that important longevity always demonstrating great reliability on the part of their customers and suppliers. Its adaptability to reinvent itself permanently, I think has been the difference that made Merlin the company it is today, and in our case we have obtained very important results, since they opened new markets and business opportunities for JVC, always present in all the conventions of our industry and further strengthening the presence of our brand in several countries in Latin America".

Edson Marion, CEO of Merlin Distributor, concludes: "We want to meet with all the members of our Latin American industry at IBC, to be able to talk about their needs and how Merlin Distributor can collaborate and provide solutions to each of the distributors that work with our company. One thing we have very clear: We know that the success of our business partners is the success of Merlin Distributor."

Companies that Merlin Distributor will be attending at IBC 2023:
Aja Video Systems

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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